ConversionXL

JULY 8, 2021

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

JUNE 3, 2015

A new report from Forrester Research called “Death of a B2B Salesman,” predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-commerce by 2020. I’ve seen first-hand the growth in the B2B sales industry. Here are 6 reasons why technology will not represent the death of the B2B salesperson: 1.

B2B 100

B2B Technology Cofounder Technical Cofounder 100

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. The eCommerce takeaway is that you need to provide pathways for customers to shop and explore, getting the information they need to make a purchase decision with minimal interruption.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

APRIL 1, 2019

It has its origins in an academic paper that challenges a traditional assumption of information asymmetry. As the authors explain, however: Better-informed agents are unable to ignore private information even when it is in their interest to do so; more information is not always better. The curse of knowledge in marketing.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. The customer registers on the on-demand courier delivery apps – by submitting the required information. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

TechEmpower

FEBRUARY 10, 2016

Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g., Examples would be intranet or special-purpose B2B applications. Most applications deal with dynamic information and create personalized responses. a single-threaded search engine).

Web 200

Web Technical Review Architecture Caching 200

Steve Blank

APRIL 1, 2020

It’s been updated with new information about the U.S. Even with imperfect information, the future of your company depends on your ability to make rapid decisions and start acting. B2B – cloud services, online meetings, virtual workforce management, collaboration tools. But it’s increasingly looking grim.

South Korea 334

South Korea Salary Business Model China 334

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

ConversionXL

MAY 1, 2019

How prospects discuss their options depends on the way you present information. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love. Focus offline conversations on high-value points of differentiation. Preference for ‘heard’ information.” Read/write. Kinesthetic.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

FEBRUARY 29, 2016

So make sure your website is structured in a way that anticipates their needs and provides the relevant information straight away. Keep in mind that the purpose of your website is online user conversion. Let’s say your company is in the B2B Software as a Service (SaaS) space. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

AUGUST 12, 2013

My macro goal is to make you dangerously informed. MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can use the Top Conversion Paths report.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source. For example, if you have a 50% conversion rate from MQL to SQL, that’s not bad (depending on your volume). Do you do account-based marketing? Only 18.2%

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

APRIL 14, 2015

Whenever new content is added or adjusted on this platform, it is critical to ensure that new features work appropriately and information is displayed as planned. These tests hinge on the measurement of live traffic to gauge how the different versions impact the website’s conversion rate.

B2C 100

B2C Hosting Web Development B2B 100

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . That’s why in this section, we’ll help you weed out the bad information and understand how investing in a platform can benefit your current marketing efforts. Predict future customer needs and improve personalization through historical data to increase conversion rates. Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

MARCH 20, 2019

Using that information, it’s able to identify a degree of “intent.”. Jabmo has its own database of IP information and programmatic ad platform. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. After all, they need your expertise to get valuable, current data fast to communicate the B2B’s message to the right people at the right time. Here are some helpful questions to help you start the conversation….

PR 100

PR Technical Review B2B Public Relations 100

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

Up and Running

AUGUST 25, 2021

This information helps us fine-tune our software and add new features along the way. This information has helped us create and invest in new brands throughout the years. You can take this information and create a detailed online course introducing your product and specific features to new customers.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? To secure a sale, you have to show up where your audience is looking for information.

B2B 129

B2B Email Sales Acquisition 129

crowdSPRING Blog

FEBRUARY 14, 2014

Consumers are more informed today about products. How Typography Affects Conversions - crowdspring.co/1ctwTbY. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. 14 Informative & Free e-books for Web Designers - crowdspring.co/1girpFe. Who is ignoring which ads? 1gj5nCn.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. While customer experience is the key to success, do not overuse it, especially regarding personal information. They are excellent sources of information, especially business insights and strategies.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. Framing the Opportunity.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Inform Me. Learn, get better, try some more. All clustered into See-Think-Do.

Analytics 165

Analytics Marketing Channel Metrics 165