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There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And so they could call themselves Kansascity power and light. John Jantsch (23:20): Heirloom is the name of, uh, my favorite little tiny bakery in, in Kansascity, Missouri, a actually by the way.
And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. I recently did a search for a local business: I Googled plumbers in my hometown of KansasCity. This is true of prospects who are looking for new solutions to their problems.
These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up. image credit.
But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.
I mean, we're wired as humans to maybe not think that way, but I think if you just like put a big sticky note there and just, you know, really start it that way, I think people would find that, uh, it would change everything about the conversations they're having in general. Wouldn't it? I mean frankly, Diana Kander (15:55): Anything.
John Jantsch: You also have the distinction of being one of those very few KansasCity guests that I end up having on the show, so I always love that. There’s a little, there’s a little bar cafe in KansasCity in Westport called Ca Va, and I’ll give them a great shout out. Looking forward to it.
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