ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . Create, send, and manage SMS messages, social media, and digital advertising. Email segmentation, easy-to-use editors, and campaign management. Listrak is a marketing automation platform that allows you to manage all of your marketing needs in one central location. .

Marketing 179

Marketing SMS Campaign Channel 179

Guy Nirpaz

AUGUST 24, 2011

B2B SaaS companies increasingly rely on inside sales teams to drive growth. Inside sales representatives (ISR) and sales management teams juggle with large volum. Inside sales representatives (ISR) and sales management teams juggle with large volum. es of leads of various qualities. es of leads of various qualities.

B2B 78

B2B Sales Software Review Conversion 78

VC Cafe

OCTOBER 16, 2024

ChatGPT’s advanced voice mode and Eleven Labs are setting new benchmarks in conversational AI by enhancing voice quality and realism, NotebookLM’s natural voice podcast took the Internet by storm and new open source technologies are making high quality voice cloning easier than ever. Well, that future is now knocking on our door.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

VC Cafe

MARCH 1, 2024

Personal Finance Cross-account visibility and management – Today’s AI products can analyze and move money between accounts – as agents improve, they will make trades across accounts. AI – tax planning or wealth management augmented and in some cases replaced with AI. Complex transactions move from services ?

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Both Sides of the Table

NOVEMBER 14, 2010

It is the new cocktail party conversation. The problem is that this is longer than the average economic cycle , which means you need to be able to manage in good times and bad. It was an investment management class. I still love B2B application. We list it on our bio’s as bragging rights. Why should you care?

Florida 299

Florida Technical Review San Antonio Los Angeles 299

View from Seed

APRIL 27, 2020

We believe that it is unwise for VCs to try to time markets or do unnatural things to manage investment pace. Our mantra is to “design the future we want to live in”, and so we pursue themes along these lines like “ healthy living ”, “ economic access ”, and “ conversational and voice computing”. Number of Investments.

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Real-time supply chain management – and live monitoring of inventory and fleet will help entrepreneurs track parcels 24×7.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120

PR B2B Lean Audience 120

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. If your website is built on a CMS (content management system), such as WordPress, Joomla and Drupal, the easiest solution would be to look for mobile plugins that can make your website mobile-friendly. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

TechEmpower

FEBRUARY 10, 2016

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g.,

Web 200

Web Technical Review Architecture Caching 200

YoungUpstarts

APRIL 14, 2015

By Alison Brehme, Senior Online Marketing Manager at Hostway Services, Inc. These tests hinge on the measurement of live traffic to gauge how the different versions impact the website’s conversion rate. The result, which included 817 conversions, saw a 10 percent increase with the three-step process.

B2C 100

B2C Hosting Web Development B2B 100

ConversionXL

MARCH 20, 2019

Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology.

Software Review 117

Software Review Software Marketing IP 117

View from Seed

FEBRUARY 9, 2022

You enjoy meeting new people and have a healthy appetite for conversation. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $500M+ of capital under management. We invest nationally across Consumer and B2B, with most of our investments are based in NYC, SF/Bay Area, and Boston. About NextView.

Technical Review 156

Technical Review North America Seed Stage Bandwidth 156

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. The privacy factor in personalization must be managed carefully. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

View from Seed

MAY 24, 2021

You resonate with the NextView mission to “design the future that we want to live in” You enjoy meeting new people and have a healthy appetite for conversation. NextView is a thematic, seed-stage VC firm focused on the Everyday Economy with $200M+ of committed capital under management. What Will The Job Be Like.

Technical Review 120

Technical Review Software Review Seed Stage Cofounder 120

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. It’s a little like hawking a ‘get rich quick in real estate’ scheme at a TED conference. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

YoungUpstarts

JULY 23, 2018

The website www.insightsquared.com features a blog titled “The 5 Keys of B2B Sales Negotiation.” The ‘ultimate’ product may offer functionality or services that the prospect doesn’t need, and the oversell is setting the services or account management teams at your company up for disaster.

Sales 150

Sales Matching B2B Demand 150

Duct Tape Marketing

MAY 24, 2023

He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Up and Running

SEPTEMBER 18, 2014

Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. In 2011, I was working as a Web Project Manager for the Yellow Pages (now hibu). Customer Service Managing a Business customer service Management'

Customer 113

Customer Design Web B2B 113

Occam's Razor

FEBRUARY 3, 2014

Be very careful to not over think it when you frame this step-one to your management team. Again, for your management team you don't have to over think it. Now that our management team is bought into one facet of YouTube, is time to dip our toe into a content strategy. Why not extend the conversation there?

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead management performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

crowdSPRING Blog

JANUARY 28, 2019

The blog covers entrepreneurship, business management, and business strategy. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Their approach to marketing is based around a 6-part structure of “Strategy, Plan, Create, Communicate, Analyze, and Management.”

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105