TechEmpower

FEBRUARY 10, 2016

Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g., A match-making system with 200 entities is trivial; 20,000 entities is good; 2,000,000 entities is hard. Examples would be intranet or special-purpose B2B applications. a single-threaded search engine).

Web 200

Web Technical Review Architecture Caching 200

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. Match your system to the real world. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

Steve Blank

APRIL 1, 2020

” Board members gave her a wakeup call: there was either going to be a much more realistic assessment tomorrow based on her first-hand customer conversations, or a new CEO. B2B – cloud services, online meetings, virtual workforce management, collaboration tools. Are there parts of your supply chain that can be repurposed?

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

MARCH 20, 2019

It’s not just a giant CRM that matches customers with a subset of relevant accounts. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. As one user notes : “Matching the content with CRM tools takes time. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

YoungUpstarts

JULY 23, 2018

by Brian Signorelli, author of “ Inbound Selling: How to Change the Way You Sell to Match How People Buy “ When you work in sales, there’s no end to the advice you field. The website www.insightsquared.com features a blog titled “The 5 Keys of B2B Sales Negotiation.” The Verdict: AGREE.

Sales 150

Sales Matching B2B Demand 150

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 43

Search SEO ChatGPT Technical Review 43

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If We also talk about cash flow management rather than fund-raising though – watch and justifying expenses by cash coming in that matches or exceeds.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. And then in the internet area it became retargeting.

Customer 77

Customer Generative AI ChatGPT Cloud 77

Up and Running

AUGUST 25, 2021

If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. .

B2B 118

B2B Audience Software Review B2C 118

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Memberstack’s B2B audience are familiar with YCombinator. across all industries. Image source.

Audience 156

Audience Video Software Review Conversion 156

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. c) Tracking.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). match the brand ethos, congruent with the website. intimate communication is how we actually have our conversations, not email, or ads. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation.

Lead Generation 91

Lead Generation Networking PR B2B 91

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

ConversionXL

JULY 3, 2014

The above graphic makes it clear the considerable gap between consumer expectations and companies’ ability to match them. Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Real World Conversion Stories. image source.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Heuristic #2: Match Your System to the Real World. Image Credit.

B2B 48

B2B Web Design B2C 48

Occam's Razor

JULY 22, 2013

micro-conversion). The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. But you use conversion, you notice there is almost none, you kill the campaigns.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress). I order the first three with the highest percentage in the match column. The description is.

Design 151

Design Software Review Technical Review Mobile 151

View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. It’s also important to match the marketer to the company. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. A third option is to go offline and start networking at conferences and events for people who match your buyer persona. Undoubtedly, this takes more effort and costs more.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. No matter what we tried, we couldn’t get the conversion rate above 4%. Our conversion rate went from that stubborn 4% to 15%! Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

Occam's Razor

FEBRUARY 3, 2014

Have the colors and branding match your corporate identity. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Learn more at adcritter.com.

ChatGPT 58

ChatGPT Framework Montana Artificial Inteligence 58

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . We target experienced marketers looking to scale and drive conversions, so our playlists speak to the topics they care about: Audience metrics.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

SEPTEMBER 15, 2020

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. Four ways to use segmentation to increase conversions. Sessions, conversion rate, etc. Let’s build that segment.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126