ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Conclusion.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. Sure, site interactions can be tied to a conversion goal. Generate leads.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Let’s say your company is in the B2B Software as a Service (SaaS) space. To really take your online leads and sales conversions to the next level, you’ll need to scale things up with paid traffic platforms, such as Google Adwords and Facebook Ads.

Sales 100

Sales Technical Review SEO B2B 100

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money.

eCommerce 150

eCommerce B2B Forecast Demand 150

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . Predict future customer needs and improve personalization through historical data to increase conversion rates. Here’s what it will cost you: . Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. It was also beneficial because I got some good experience with both B2B and B2C business models. I look forward to future conversations. Tell me a bit about your background.

Management 150

Management Product Entrepreneur Silicon Valley 150

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts. Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. claim a lead conversion rate (to opportunities) of over 75%.

Demand 101

Demand Revenue SQL B2B 101

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

JANUARY 10, 2018

Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

crowdSPRING Blog

FEBRUARY 14, 2014

Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. How Typography Affects Conversions - crowdspring.co/1ctwTbY. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. How Typography Affects Conversions - crowdspring.co/1ctwTbY. How I learned to stop giving advice - crowdspring.co/1fZqSZb.

Social Media 94

Social Media Small Business Design Media 94

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk. 1xhkXtt.

Social Media 92

Social Media Small Business Design Media 92

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 123

Analytics Conversion Affiliate Web 123

ConversionXL

MAY 27, 2022

More conversions? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Before getting started, be clear on: The goal.

Demand 115

Demand Affiliate Audience Leadership 115

Mucker Lab

OCTOBER 10, 2023

Phone Etiquette: Assess active listening skills and relationship-building abilities during phone conversations. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. During this time, it is important to track all performance metrics, including conversion rates and profits, as only the key performance indicators will be able to tell you whether implementing the trend was a good or bad idea.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. ” The visitor/view metric is one you should only be competing against yourself on. ” metric for featured products & +28.0 The question is… Can you make it any good? image source.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales. Better than Reach and Brand Lift metrics? First one will be Reach. A little more complicated.

Global 123

Global Metrics Artificial Inteligence Oakland 123