A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Also this is almost exclusively B2B unless it’s something “luxury.” You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

NOVEMBER 9, 2009

This reminded me of a conversation with one of my direct reports years before my daughter was born. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported?

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

View from Seed

APRIL 27, 2020

In all times, we are high-conviction, hands-on investors and make fewer investments on a per-partner basis than pretty much every seed fund in the country. . We invest in both B2B and consumer companies that aspire to shape the lives of millions of mass market end users. We look forward to partnering together to make that happen.

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

VC Cafe

OCTOBER 16, 2024

Voice AI applications will unlock $10B of new software TAM over the next five years Bessemer Venture Partners Remember when talking to machines felt like science fiction? While early Voice AI companies focused on Automatic Speech Recognition (ASR), a new generation is emerging with conversational voice solutions that handle repetitive tasks.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If Did the partner have a good or bad day, etc. What are Early Stage VC’s Really Asking? Did the VC’s like your team ? In fact, just the opposite.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

View from Seed

FEBRUARY 9, 2022

You enjoy meeting new people and have a healthy appetite for conversation. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. What The Job Will Be Like.

Technical Review 156

Technical Review North America Seed Stage Bandwidth 156

View from Seed

MAY 24, 2021

You resonate with the NextView mission to “design the future that we want to live in” You enjoy meeting new people and have a healthy appetite for conversation. However, you will serve as a co-pilot on deals with all four partners, across the geographies we cover. What Will The Job Be Like. About NextView. About NextView.

Technical Review 120

Technical Review Software Review Seed Stage Cofounder 120

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

TechEmpower

FEBRUARY 10, 2016

Now when we run a promotion with our new partner and get a thousand users coming in at one time, it grinds to a halt.”. Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g., Examples would be intranet or special-purpose B2B applications.

Web 200

Web Technical Review Architecture Caching 200

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 47

Search SEO Technical Review ChatGPT 47

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Up and Running

AUGUST 25, 2021

Partner with other brands. If you’re worried about the financial risk or workload that comes with entering a new industry, you may want to consider partnering with some of the contacts you’ve made along the way. Let’s say a customer from your partner finds the new product you both created.

B2B 118

B2B Audience Software Review B2C 118

YoungUpstarts

JULY 23, 2018

The website www.insightsquared.com features a blog titled “The 5 Keys of B2B Sales Negotiation.” Setting a range early in conversations will also help. Let 10 or 20 seconds go by, and I guarantee you’ll reestablish control of the conversation. My advice is simple: When in doubt, stay silent.

Sales 150

Sales Matching B2B Demand 150

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). The job was building relationships with partners and advertisers and to sell advertising. Partnering for products.

Panama 124

Panama Africa Internet Email 124

ConversionXL

MAY 27, 2022

More conversions? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

Marketing 99

Marketing Affiliate Channel Seattle 99

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Hearpreneur

JANUARY 26, 2022

To overcome these challenges, leaders will need to keep people at the center of our conversations, and organizations will need to help their employees build emotional intelligence and expert people skills. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. 5- Historical data will be irrelevant.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

VC Cafe

OCTOBER 31, 2022

Two weeks ago in San Francisco, a conversation with tech lawyers from the US and Europe was a confirmation of what I read in the news. Israeli tech review Q3 2022, IVC Online and Bank Leumi. Israeli Tech Review Q3 2022 (Source: IVC Online and Bank Leumi ). It’s an investors market. Investors are calling the shots.

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. Your partner matters To all those solo-founders out there?—?kudos Our biggest example of this was our pivot from B2C to B2B. kudos to ya’ll.

B2C 62

B2C Austin B2B Cofounder 62

View from Seed

APRIL 20, 2020

The program will be 100% virtual for now, replacing the diffuse mentorship model of most programs with a focus on few companies that get much more hands-on engagement with the NextView partners and our close knit set of advisors. THE GOAL : The culmination of this accelerator program ISN’T a demo day or a big show.

B2B 436

B2B Seed Stage B2C Programming 436

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. It does not matter if you are a B2B or B2C or A2K, you will always see this. Don't frame the value of Mobile in context of last-click on-device conversion. Sorry, no iOS.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 73

B2B Marketing B2C Social Media 73

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

David Teten

SEPTEMBER 5, 2014

We’re backed by Bessemer Venture Partners, Silver Lake Partners, and individual investors like Ron Conway, among others. We’re not mainly for B2B companies or later stage companies or anything like that. Prabhdeep Singh: We become their learning partner and they become part of a special and vast community of professionals.

New York 114

New York Technical Review Networking Advisory Board 114

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation.

Lead Generation 91

Lead Generation Networking PR B2B 91

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So there's the, the cat icon that kind of symbolizes that we're your partner on your desk, just like your cat.

Social Media 95

Social Media Media B2B B2C 95

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for.

B2B 158

B2B Sales Elevator Pitch Conversion 158

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts. When you see the Evian ad on TV it ends with "More on YouTube."

Analytics 151

Analytics Marketing Audience Channel 151

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Partner up with local neighborhood businesses and a restaurant (or other service providers in a complimentary but non-competing industry if that’s your gig) to throw a special event, complete with noshing. Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Interviews with previous clients or partners work well for some companies.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Buffer , for instance, lists its marketing partners and clients on its homepage. The marketing partners speak for themselves. Take Wix , which partnered with influencers like Karlie Kloss to create instructional ads on YouTube.

Equity 94

Equity Marketing Social Media Software Review 94