VC Cafe

OCTOBER 16, 2024

ChatGPT’s advanced voice mode and Eleven Labs are setting new benchmarks in conversational AI by enhancing voice quality and realism, NotebookLM’s natural voice podcast took the Internet by storm and new open source technologies are making high quality voice cloning easier than ever. Well, that future is now knocking on our door.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Austin Startup

OCTOBER 19, 2010

RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. Discover where your friends are hanging out in real-time, or start your own party by automatically notifying all your favorite people. Hurricane Party bridges the gap between social networking and actually being social. RecycleMatch. SocialSmack.

Technical Review 78

Technical Review Social Network Cloud B2B 78

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

MAY 1, 2019

How prospects discuss their options depends on the way you present information. Focus offline conversations on high-value points of differentiation. Their time is better spent considering the right style to present a topic and how to motivate students who may not enjoy a particular format. Most consideration takes place offline.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

The Startup Magazine

NOVEMBER 22, 2022

RevOps, or “Revenue Operations”, is a B2B function that uses automation to help teams make the right decisions to grow their business. Pricing for better conversion and margin. Fast forwarding to the present day, Catherine was able to grow 241% YoY in 2021, and is projected to grow another 166% YoY in 2022. These goals are.

Congo 158

Congo Technical Review Africa Netherlands 158

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94

B2B Marketing Curation PPC 94

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

APRIL 1, 2019

You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. For marketers in B2B sales, the challenge increases. If you categorize your posts into beginner, intermediate, and advanced topics, which segment generates the most conversions? Answer comments.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. The presence of attractive deals and offers – Tailor-made coupons and discounts are present for the customers to reduce their total bill.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. You should be able to attribute the customer to specific marketing channels, even if there is a delay in conversion. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. gyalif great presentation about AI #CXLLive pic.twitter.com/L4b7pqIl6o. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

Both Sides of the Table

JANUARY 13, 2011

I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. The “Triple Play&# of VC Presentations. Powerpoint can be especially useful for platform businesses or B2B.

Early Stage 299

Early Stage Venture Capital B2B Sales 299

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. B2B / Enterprise Sales: Salesforce.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

YoungUpstarts

JULY 23, 2018

The website www.insightsquared.com features a blog titled “The 5 Keys of B2B Sales Negotiation.” Setting a range early in conversations will also help. Let 10 or 20 seconds go by, and I guarantee you’ll reestablish control of the conversation. My advice is simple: When in doubt, stay silent.

Sales 150

Sales Matching B2B Demand 150

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. It does not matter if you are a B2B or B2C or A2K, you will always see this. Don't frame the value of Mobile in context of last-click on-device conversion. Sorry, no iOS.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? Retargeting is a proven way to increase conversions. Bundling related items.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. I was wrong.<

Panama 124

Panama Africa Internet Email 124

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Occam's Razor

NOVEMBER 18, 2014

There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. You''ll also see examples below.].

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

JULY 21, 2022

Each channel presents a chance to make a good impression. This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix. Use data to identify channels.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

APRIL 4, 2014

In a study by Janrain , it was found that 73% of consumers were fed up with being presented with irrelevant content. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. How Can We Make Online Buying More Personal? image source. million users in 2 years.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Traditionally, optimizers have been taught to optimize for the initial conversion.

Conversion 48

Conversion Technical Review Software Review B2B 48

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

ConversionXL

JULY 3, 2014

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Let’s add to that “stuff” that’s essentially useless for the business goal you’re attempting to achieve, i.e. increased website conversions or in store sales. Transactions per user.

Customer 133

Customer Analytics Conversion Lead Generation 133

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. If you want to boost your conversion rates, you need to create a great B2B sales plan. Focus on OKRs.

B2B 158

B2B Sales Elevator Pitch Conversion 158

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . While in the past this may have been optional, it’s becoming more and more essential. Webinars can also be lead generators.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48