Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 89

Marketing B2B Distribution Audience 89

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. Converse instead of promoting.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. But if you have only a 5% conversion rate from MQL to SQL, something might be up.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. Are B2B communities B2C? Right, right, right.

Community 99

Community B2B B2C Technical Review 99

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation.

Lead Generation 85

Lead Generation Networking PR B2B 85

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. Don’t be creeped out.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Also this is almost exclusively B2B unless it’s something “luxury.” You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. If something goes wrong they’ll cancel and not be willing to pay out the rest.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. The rest collect data once you set up your campaign.) Also, start the conversation on LinkedIn, then switch to email.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Don’t ignore activation—or the rest doesn’t matter. Build a great community, and then conversions will just happen. for freemium users.

Conversion 103

Conversion Email eCommerce Community 103

SoCal CTO

OCTOBER 14, 2009

Blogs also make it easy for new people to find those interesting conversation. In this era of “open source” everything, open conversations on blogs make a lot of sense. It's good to hear that a person who I go to for marketing advice has the same challenge as the rest of us. That's great to hear.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Steve Blank

APRIL 1, 2020

” Board members gave her a wakeup call: there was either going to be a much more realistic assessment tomorrow based on her first-hand customer conversations, or a new CEO. B2B – cloud services, online meetings, virtual workforce management, collaboration tools. Involve the board and the rest of the company.

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Memberstack’s B2B audience are familiar with YCombinator. across all industries. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. B2B / Enterprise Sales: Salesforce.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

NOVEMBER 3, 2021

Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. So this is part one to tune in to we'll have them all hooked together in the show notes, but tune into the rest ones, rest of the episodes coming up. So why not own your own networking club?

Technical Review 101

Technical Review Networking Texas Forecast 101

TechEmpower

FEBRUARY 10, 2016

Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g., Examples would be intranet or special-purpose B2B applications. A high-performance application functions well with a wide variety of request types (some cheap, some expensive). a single-threaded search engine).

Web 200

Web Technical Review Architecture Caching 200

ConversionXL

JANUARY 18, 2022

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Four ways to use segmentation to increase conversions. If you read CXL regularly, you know that page load speed can have a big impact on your conversions. Sessions, conversion rate, etc. Conversion funnels.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JUNE 2, 2022

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. How are you better than the rest?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . The rest are served up as suggested videos or accessed via browse features: . But, cutting through the noise can be a challenge.

Analytics 134

Analytics Metrics Channel Video 134

View from Seed

OCTOBER 11, 2022

I’ve spent over a decade investing in consumer and B2B companies that do things like expand access to reproductive care and childcare , support the circular economy , enable more seamless payments for small businesses and individuals, rethink mindfulness for the modern world , and champion learners from the classroom to the metaverse.

North America 156

North America San Francisco Cap Table Cofounder 156

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. What makes B2B different? And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. Track and listen to conversations around your brand and become an active voice in the community.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

SEPTEMBER 16, 2020

The way to increase the conversion rate on those pages is to improve the copy. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. We now have a list of keywords that B2B-minded people are looking for in a benefits page. Most get by with opinions from their colleagues—because they’re easy to source.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it. Optimized CTAs.

Email 136

Email Customer Marketing Software Review 136

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. Moving forward, organizational leaders should take charge of guiding the conversation around AI KPIs in a new direction: forward. by Christa Martin, Chief Outsiders CMO.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JUNE 15, 2017

While forms aren’t the sexiest part of conversion optimization , they tend to be the closest to the money, the macro-conversions. So form field reduction is ground zero for bottom of the funnel conversion optimization. Know also that, especially for B2B, data enrichment companies like Clearbit exist. Image Source.

Design 91

Design Software Review Mobile Naming 91

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 90

Marketing Differentiation B2C PR 90

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. You can easily take from it whatever makes sense for your business, and leave the rest. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166