VC Cafe

MARCH 16, 2025

Digiday reported conversations with media executives, with one publisher seeing a more than 50% decline in its search referral traffic since AI Overviews rolled out last year. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . So whether you’re a small business or enterprise, you’ll find something to get you started. . Platforms for All Business Sizes. RD Station.

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Here are 9 reasons why small businesses should care about Content Marketing, and why I recommend a blog to you… 9 Reasons Why Small Businesses Should Care About Content Marketing.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. We are a B2B or business to business company.

Small Business 98

Small Business Software Review Marketing Technical Review 98

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. What data can we provide?

PR 100

PR Technical Review B2B Public Relations 100

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

crowdSPRING Blog

AUGUST 7, 2018

Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Keep in mind that the potential effects of a website redesign on your conversion rate are unknown without testing the changes.

Small Business 59

Small Business Mobile Design Search 59

Up and Running

AUGUST 25, 2021

We work with small business owners, so we center our questions around other pain points (outside of email marketing) they are experiencing. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. .

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc. Words tell the story.

Video 78

Video Marketing Harvest Bandwidth 78

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. Have Intent.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

crowdSPRING Blog

FEBRUARY 6, 2015

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! 5 Things Small Business Owners Should Know About ‘Facebook At Work’| Deborah Sweeney | crowdspring.co/1LB9Vno. crowdspring.co/1Ez2Stn.

Small Business 48

Small Business Design Seattle Social Media 48

Duct Tape Marketing

APRIL 13, 2017

While advertising has always worked for all types of businesses, more and more marketing professionals (especially small businesses, enterprises and SMB’s) are accepting the shift in advertising strategy. From basic company profile to making leads from LinkedIn, it gives the best way possible to B2B marketers.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

MAY 24, 2012

I was delivering a conversion optimization workshop the other day, and one person asked about how to talk yourself up on the website. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. So engage first.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . While in the past this may have been optional, it’s becoming more and more essential. Email marketing.

Marketing 147

Marketing SEO Advertising Social Media 147

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. Social media is changing the way companies conduct business as we know it and the effect on sales is equally profound. Long before reaching out to a sales representative, B2B customers research the company in depth, all on their own.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. Think the country is dominated by big businesses run by people with MBAs? You don’t need any ‘special’ training to run a business. Day 7: Make it legal.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Austin Startup

OCTOBER 1, 2017

These 50 honorees hail from 10 different categories: “B2B Tech,” “Consumer Tech,” “Cybersecurity,” “EdTech,” “Health and Life Sciences,” “LifeStyle,” “Marketing / Advertising / Design / PR,” “Social Impact,” “Supporters,” and “Inno Picks.” Help SXSW help the Red Cross with Hurricane Harvey relief by donating here.

Austin 72

Austin Texas B2B PR 72

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Small, initial efforts are ok. If you are a B2B company, checkout Cisco's social efforts. What if you are a small business?

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. And so thank you for fostering this conversation here.

Lead Generation 91

Lead Generation Networking PR B2B 91

Duct Tape Marketing

AUGUST 10, 2022

There is no one "right" answer to this question, but based on my years of experience consulting for small businesses, the best answer is - the job of your company website it to increase someone’s WTP (Willingness To Pay) or even WTPP (Willingness to pay Premium). This company has snippets representing an everyday conversation at work.

Mobile 100

Mobile Video Audience Design 100

Hearpreneur

MAY 18, 2022

After my career as a financial analyst, I decided to pursue a career assisting consumers and small businesses with various financial needs. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. 22- To serve medium and small businesses.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. Small businesses are underusing AI tools. So I think we're getting closer to it.

ChatGPT 61

ChatGPT Framework Montana Artificial Inteligence 61

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Small Business 80

Small Business Community Advertising Conversion 80

Austin Startup

OCTOBER 19, 2010

Not only does Vector 100 enable big business infrastructure at a small business price, but it single handedly provides a Business Continuity and Disaster Recovery solution by replicating to the cloud. RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. Hurricane Party. RecycleMatch.

Technical Review 78

Technical Review Social Network Cloud B2B 78

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This ensures your sales team focuses on leads with the highest conversion potential. The higher the lead score, the higher the chances of conversion.

B2B 148

B2B Forecast Entrepreneur Analytics 148

Duct Tape Marketing

NOVEMBER 15, 2023

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. And then basically.

Channel 92

Channel Acquisition Framework B2B 92

The Startup Magazine

APRIL 1, 2025

Small business owners in a specific region? A company that excels at B2B SaaS might not be ideal if you’re selling home improvement services to residential clients. The best companies have reps who sound confident, conversational, and aligned with your brand voicenot like theyre reading off a script under pressure.

Lead Generation 113

Lead Generation Reputation B2B Sales 113

ConversionXL

JUNE 2, 2022

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform.

Marketing 99

Marketing Affiliate Channel Seattle 99

YoungUpstarts

NOVEMBER 7, 2016

This is a great way to draw in leads and get conversions, especially for a subscription service. Since you’re a small business, you may have a more limited consumer base than some larger companies. Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies.

PPC 178

PPC Small Business San Francisco Dallas 178

mashable.com

NOVEMBER 3, 2010

The Small Business Tips Series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM&# for small business teams. The Small Business Tips Series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM&# for small business teams.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. They aren’t the only ones.

Campaign 77

Campaign Marketing Social Media Software Review 77