Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 82

B2B Campaign Audience Advertising 82

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 91

Social Media Media B2B B2C 91

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

MAY 27, 2022

More conversions? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. For example, Optimizely is a hero to web developers that want to improve their conversion rates. Turn eyeballs into conversions with lead magnets.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

SEO 84

SEO Search Generative AI Engineer 84

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Do you order on special, do you have points you can use?

Customer 58

Customer Generative AI ChatGPT Cloud 58

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Go forth and conquer. Start a YouTube channel.

Video 77

Video Marketing Harvest Bandwidth 77

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel.

Community 91

Community Framework Advisory Board Viral 91

YoungUpstarts

DECEMBER 9, 2014

this is especially true for B2B companies. Instead, it is used to spark interaction, conversation and engagement between you and your customers in the social sphere. From blogs, webinars, white papers and e-Books to FAQs, case studies, photos and videos, the second part of the book highlights the dos and don’ts for each content class.

B2B 185

B2B Social Media Afghanistan Iraq 185

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? Tiffani Bova (15:34): Yeah.

Employee 87

Employee Technical Review Advisory Board Sales 87

Duct Tape Marketing

DECEMBER 1, 2022

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.

Charlotte 96

Charlotte Audience Technical Review Chicago 96

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. They contribute to the conversation.

Marketing 90

Marketing Social Media B2C Audio 90

The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Or even something like a white paper or an ebook. And we just had a big launch for a product called Dinos with that. So let's start off on the negative. Where do people get this wrong?

Product 73

Product Framework Technical Review Cofounder 73

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

Marketing 58

Marketing Social Media Analytics Software 58

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Example: Webinar attendees: 2,000.

Product 97

Product Audience Social Media Sales 97

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). B2B companies need to learn from this and move to lower touch selling models, wherever possible.

Sales 108

Sales Social Media B2C B2B 108

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. You might as well save the $3 million you are sending to your web analytics vendor. Usually for free. Usually with a modest effort.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. B2B Publishing. Mix of B2B and Consumer Pubilshing. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). Go download the white papers. At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? What are two or three micro-conversions?

Web 140

Web Analytics eCommerce Campaign 140

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72

Austin Startup

JUNE 26, 2019

Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78