ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. Choose a single metric to help you measure your campaign’s ROI.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. They also come with higher costs and LinkedIn-specific platform limitations. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

View from Seed

OCTOBER 24, 2019

Also, the benefit of raising a pre-seed from great partners probably outweighs the cost. Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed. Unlike in B2B, you don’t necessarily want to use a second-seed round to get to metrics that every investor will appreciate.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

FEBRUARY 21, 2023

Year over year conversion trends according to Hubspot ( source ) Unlike 2021, when money was cheap and plentiful, the mantra for startups is no longer blitzscaling and growth at all costs. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109

Retention Conversion Churn Rate B2C 109

VC Cafe

MARCH 1, 2024

Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Looking for companies creating tools to facilitate construction of or fine tuning models.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

SEPTEMBER 16, 2020

It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . Here’s what it will cost you: . Here’s what it will cost you: . Here’s what it will cost you: . Here’s what it will cost: . Here’s what it will cost you: . The Free plan.

Marketing 179

Marketing SMS Campaign Channel 179

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. And typical success metrics for them would look like: email open rate. cost per download.

B2B 48

B2B Sales Technical Review Software Review 48

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

DECEMBER 16, 2019

These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Each type of accounting solution, details a distinction in cost and involvement. Ryan Stevens is head of operations for Clutch, a data and content-driven platform for B2B research, ratings, and reviews.

Software Review 147

Software Review Cash Position Finance Startup 147

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. The cost per click also tends to be lower due to less competition. The most important metric should be the number of targeted website clicks an ad is sending to your website. This is where Search Engine Optimisation (SEO) comes into place. With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

YoungUpstarts

NOVEMBER 2, 2017

These metrics don’t mean you should advertise on desktop rather than mobile. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric. Now compare that to buying health insurance, which could easily cost $500 per month. Which Device and Why. By comparison, only 6.6%

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. This doesn’t factor the costs of email marketing and retargeting into overall profitability.

Conversion 156

Conversion CPA Metrics Analytics 156

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 43

Search SEO ChatGPT Technical Review 43

Occam's Razor

FEBRUARY 3, 2014

All of it is your existing content, so very low cost to your company in this step. At a low cost. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Lead management performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Never bother to do a online usability study (it just costs $20 a pop!!). If you don't kill 25% of your metrics each year, you are doing something wrong. Usually for free. Usually with a modest effort.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight.

Demand 101

Demand Revenue SQL B2B 101

crowdSPRING Blog

FEBRUARY 14, 2014

Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Useful tool that, among other things, provides cost of living for different areas of the world - crowdspring.co/1dB0D6y. How I learned to stop giving advice - crowdspring.co/1fZqSZb.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. It’s important to be able to identify the one to three channels that [are] working for you.” [via

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. Face-to-face – Selling in person is usually an extremely effective method, and often essential when it comes to B2B or high value sales. Make them measurable – Being able to keep tabs on how likely you are to reach your goals is clearly very important.

Sales 113

Sales Argentina Technical Review B2B 113

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. As with any resource or tool, you need to optimize your social media costs against a targeted return. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. That is so cool. Just to be conservative. Notice above I only have two CPA values.

Channel 162

Channel Analytics Campaign Conversion 162

Mucker Lab

OCTOBER 10, 2023

However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option. While this approach may incur higher costs initially, it lays a robust foundation for an effective sales team, ensuring the startup's growth and success in the long run.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. If you're B2B, it should be LinkedIn. And then basically.

Channel 92

Channel Acquisition Framework B2B 92