VC Cafe

SEPTEMBER 26, 2022

The press took notice, especially since just a few months later startups were laying off employees en-masse to cut costs. Sustainable growth: Prioritise sales efficiency over growth at all costs. In times of uncertainty, be like Scrooge McDuck! Running out of cash can kill your startup ( Source ). Bill Gates , founder of Microsoft.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

NOVEMBER 22, 2022

Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial strategies can reduce customer action costs (CACs). The biggest gap in any venture is that between a service that is free and one that costs a penny. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

YoungUpstarts

SEPTEMBER 1, 2015

However, hiring the wrong salespeople costs dearly in time and treasure. Territory and account plan development and various other tests should be used to gauge learning progress and knowledge retention. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006.

Sales 100

Sales Cofounder Sales Cycle Revenue 100

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Mike Michalowicz

FEBRUARY 11, 2013

Self-printed cost is $0.46 Surprises always work to instill loyalty and retention. And best of all, they don’t cost any money!” The guide is delivered electronically to their mailbox so there’s little cost involved. cost = $0 other than some time). Inspire Customers To Call You. Do something really different.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). JPGs have smaller file sizes but also lose some detail during compression; PNG files retain the details at the cost of a larger file size. For images that have sharp contrasts (e.g.

Email 118

Email Media Audio Software Review 118

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan.

Equity 94

Equity Marketing Social Media Software Review 94

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. The second section takes a similar approach while directly addressing a common objection: the high cost of furniture shipping.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. With product analytics looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 90

Analytics Product eCommerce Channel 90

Duct Tape Marketing

FEBRUARY 2, 2023

And it builds this emotional switching cost. You can see the ROI of that kind of community because it's cost avoidance. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. These, this is my place, these are my people.

Community 96

Community Marketing Audience Networking 96

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. As the data shows, too many people are getting fed up with how businesses are interacting with them. What Customer Personas Are NOT.

Customer 133

Customer Analytics Conversion Lead Generation 133

ReadWriteStart

JANUARY 10, 2020

However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. From time to time, they need to implement a strategy to acquire a new customer base as well as to manage customer retention ratio. Small brands can take this factor into account.

Startup 78

Startup eCommerce B2C Metrics 78

Duct Tape Marketing

APRIL 7, 2022

So when we strip out pass through, and then we measure the margin on that pass through, it's almost like we have two layers of cost of good sold, which is a concept that a lot of accountants kind of struggle with. And that's mostly gonna be the labor cost of the work that we do for clients. I like actually selling results.

Cofounder 94

Cofounder Hosting Networking Software Review 94

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must.

Channel 118

Channel Marketing Viral SEO 118

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

SEPTEMBER 15, 2020

Pay per minute and pay per text costs in 2019. Pay per minute and pay per text costs in 2019. This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Image source ). Image source ). Or if you’d prefer you could use the credit top-up and pay per minute.

Customer 85

Customer Community Revenue Software Review 85

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Duct Tape Marketing

MAY 25, 2022

What I tell people is take a spreadsheet, make a list of all the activities, the tasks that you do individually, or as a team each week, each month make a comment that says how many hours a month you spend doing it, uh, what software you use for it and how much that software costs per month. John Jantsch (11:38): Yeah.

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

YoungUpstarts

AUGUST 28, 2017

At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? The opportunity cost. One way to look at this is through opportunity cost. This disrupts business continuity and impacts a B2B service provider like Paypal in two ways.

Customer 124

Customer eCommerce Marketing Retention 124

YoungUpstarts

NOVEMBER 5, 2018

Retention and Turnover. The average annual turnover in sales positions is 25% to 30%, and replacement costs can be as much as $300,000 without even accounting for lost sales incurred while a new person is found and brought up to speed. Staff turnover is expensive. Yours can be the offer that can’t be refused.

Sales 164

Sales Startup Salary Non-Compete 164

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

VC Cafe

OCTOBER 23, 2022

Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? Revenue can be the result of good marketing, but without taking into account usage and retention, focusing on revenue alone can be misleading. What’s a good North Star Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? Be that as it may, there are always alternatives that can help a business owner like yourself reduce such costs. Why is eCommerce fulfillment an important tool for customer retention?

eCommerce 110

eCommerce Customer Retention Reputation 110

Hunter Walker

SEPTEMBER 9, 2023

Software and technology in general has driven down the cost of most creativity and powerful tools are in the hands of more than 1 billion human beings. There also weren’t a lot of novel ‘consumer startups’ being built in non-gaming areas, so Creator Economy was attractive to folks who didn’t want to work in B2B.

Non-Compete 174

Non-Compete Distribution Community B2B 174

Mucker Lab

MAY 1, 2013

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Software 107

Software Silicon Valley Los Angeles Columbus 107

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? The advantage of live demos is a high level of one-on-one engagement, but comes at the cost (training, compensation, etc) of having a dedicated sales team and vetting leads. Live demo pros and cons. Solution 2: Pre-recorded demos.

Product 120

Product B2C B2B Email 120

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Tidal Wave 2 – Rising Acquisition Costs. ?. Tidal Waves.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289