ConversionXL

JULY 8, 2021

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. What’s our CPA? Leads generated from content. What’s our CPC?

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Okay enough with eCommerce stores for now. Let’s take a look at a B2B retargeting example. Lowered the average campaign CPA to 72% below average. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. The same happens when you use Google’s AMP viewer instead of a signed exchange.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

ConversionXL

JANUARY 3, 2017

In my thought experiment, a brand person comes to me and asks me to start incorporating “Intel Inside” branding on my landing pages where I’m selling processors directly on an ecommerce page. Imaginary me complains, “But what is Intel inside of? That slogan is about our chips inside of computers and this page is selling the chip itself.

.Net 111

.Net Campaign Conversion Revenue 111

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. You work mostly with B2B business owners. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. Back to Podcast.

Elevator Pitch 69

Elevator Pitch Vertical Maryland Email 69