ConversionXL

JULY 8, 2021

The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. What’s our CPA? How to calculate conversion rate. What’s our CPC?

Conversion 156

Conversion CPA Metrics eCommerce 156

Duct Tape Marketing

JANUARY 30, 2025

Key Takeaways: Franchising Is More Than Fast Food: Many people associate franchises with McDonald’s, but the industry extends to home services, fitness, B2B marketing solutions, and beyond. entity formation, lending, finding the right CPA, etc. You can deny them or approve them and go further down the conversation with them.

Private Equity 77

Private Equity Bankruptcy Naming Equity 77

ConversionXL

APRIL 12, 2017

Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86