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ITA owns a primarily B2B airfare search and pricing system called QPX. “It’s funny how fallin feels like flyin, for a little while…” - Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software.
You work mostly with B2B business owners. So for instance, I know a printing company that has 11 different salespeople, and each one of them is going after a different vertical market, a target market. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets.
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