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*This post is part of our “pitch deck” series where we dissect the seedstage pitch deck and discuss the ideal flow for a pitch. Now it’s time to discuss the “where”. As a seed-stage company, it is understandable to have a nascent (or non-existent) product and a barebone team relative to the great ambition of the company.
Traction is a biweekly podcast where founders share the creative or unusual things they did during the seedstage to make early progress. Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. You can subscribe here. Listen to episode 10 on iTunes: bit.ly/TractionPodcast.
Most of these rhyme with what we’ve said in the past, but some have also evolved to fit the changing landscape and our own convictions about what really matters for founders and their investors at the seedstage. Belief #1: The best time to invest is early. However, our overall goal is to invest in the full spectrum of seed.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
Most of these rhyme with what we’ve said in the past, but some have also evolved to fit the changing landscape and our own convictions about what really matters for founders and their investors at the seedstage. Belief #1: The best time to invest is early. However, our overall goal is to invest in the full spectrum of seed.
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