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Social Login and CRO: 9 Things You Should Know

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% This post contains video, click to play].

Social Network 73
Social Network Viral Social Media B2C 73
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9 Things You Should Know About Social Login & CRO

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba. Impressive, but given only 3.4%

Social Network 130
Social Network Viral Social Media B2C 130
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