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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.

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How can startups engage Amazon and AWS

VC Cafe

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. The AWS APN Global Startup Program – for startup AWS Partner Network (APN) select and advanced technology partners looking to grow their products on AWS. Physical space.

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Requests for Startups in 2024

VC Cafe

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

By Kurt Bilafer, Global Vice President Sales & Success at WePay. Salesforce does the same thing in the B2B world. Obsessive curation of the brand experience. What’s the hottest trend in business right now? Social networks such as Facebook and Twitter? Sharing economy apps such as Uber and Airbnb?

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156
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8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Even though the world is getting smaller, due to easy global connectivity, people still feel alone if not well-connected locally. These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Building content is costly and time-consuming.

Finder 361
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. And there's a whole host of ones in the B2B space. Marketing Podcast with Robert Glazer. You say you'll pay me 10 bucks.