Remove B2B Remove Curation Remove Naming
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Building brand recognition and social proof, exposing his name and business experience to audiences of potential prospects. These old-school websites are a goldmine of potential customers.

B2B 133
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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

“Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Small Business Trends.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence. Curate the right items and allow the customer’s impulses to do the work. B2C or B2B, all marketing is people talking to people.

B2B 129
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. It names them outright and lists their faults in the hero section. Image source.

Audience 156
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Generating awareness through social media. Image source.

Customer 140
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. That’s how account-based marketing got its name. ABM teams then began curating content and tagging it by use case, industry, and persona. Your pilot plan gives you an idea of how many accounts to go after; now, you need to put names to it.