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On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: There is even an institute about it.
Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind.
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In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. While the company is not primarily a marketplace, each order is hand-curated by a work-at-home “stylist” who works part-time on their own schedule from the comfort of their own home.
Austin, Texas was no exception. By the end of the program in mid-November, the B2B SaaS platform had 104 qualified leads in their pipeline; in January, that pipeline grew to 27K and now it stands at 40K with over 1000 paid users. We all know what happened in March of 2020. What’s next for Growth Channel?
In a recent survey of 2,000 business owners by Texas Tech, 83% of the respondents claimed that they have a business that they love so much that they'd recommend it to others, yet 29% do so. He brought a group of folks together and they started curating content for their businesses. This option is very beneficial to B2B industries.
Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. It is brilliant, not only for helping me to measure the impact of the content that we share, but also to help me curate the most popular, impactful content in our industry.
And I think, I personally think that's true in B2B. I think that that has value as a B2B service provider, but for consumer packaged goods founders, what I found is a lot of folks are tempted by stakeholders to chase a whole bunch of trial. It's been true in my business, my consulting business, I've done the same thing.
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