ConversionXL

DECEMBER 16, 2020

Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy. On-SERP SEO: The Future of SEO. Mining Messages From Your Customers ” from our Sales copywriting and product messaging course. Learn how.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. This post has answers.

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

NOVEMBER 2, 2023

With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. 07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] What’s your take on that? [09:55]

Metrics 74

Metrics Analytics Forecast Software Review 74

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. We constantly fall into the traditional marketing trap of thinking we must pressure our customers to buy now, buy now, don’t miss out, don’t miss out – it is all about me, me, me, me – you can only get this from me.

SEO 58

SEO Small Business Sweden Engineer 58

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Search Engine Advertising and SEO.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? I was actually building like ASP custom shopping carts, all this crazy stuff that I don’t even know how to do now. That’s what differentiates us from just advertising. Back to Podcast. Transcript. Simple test.

Audio 58

Audio Boston Video HTML 58

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator.

Analytics 68

Analytics Metrics Technical Review Search 68

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. It can be as customized as you might want just from the base model. And that's really the differentiator.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. At a minimum, your marketing plan should include a: Description of your ideal customer. Email marketing.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. You can't expect the new SEO and content and social and paid. Like everything is custom here, this is fractional CMO work. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

JULY 14, 2022

Many of the webinar platforms aren’t created with the customer in mind first. So you can imagine sales, demos, pitches, onboarding, training, product updates, customer interviews, you know, things like that. But what I care about and what gives my business longevity is if your customer likes you, not, if you like me.

Technical Review 83

Technical Review Demand Cofounder Video 83

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Reduce the cognitive load on potential customers. As a marketer, your job isn’t to maximize information retention among potential customers. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Memberstack’s B2B audience are familiar with YCombinator.

Audience 156

Audience Video Software Review Conversion 156

crowdSPRING Blog

FEBRUARY 8, 2010

crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. This presents us with some specific challenges, including how to better convert the curious first time visitor to the site into a customer and how to continuously deliver value to existing customers to build long-lasting relationships. Build awareness.

Small Business 87

Small Business Marketing Chicago B2B 87

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] We are a B2B or business to business company.

Small Business 89

Small Business Software Review Marketing Technical Review 89

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

AUGUST 7, 2019

For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not. Look for opportunities to create customer experiences, offer unique products, personalize your offers, or provide easy education on a product.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . These steps are vital to securing initial funding and attracting pilots, design partners, and customers. . Part time CMO for B2B and B2C startups. Hila Shitrit Nissim.

B2C 145

B2C Marketing Stealth 145

Duct Tape Marketing

DECEMBER 1, 2022

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47):

Charlotte 88

Charlotte Audience Technical Review Chicago 88

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

Analytics 48

Analytics Conversion Software Review Email 48

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

APRIL 21, 2014

They are actively losing money and actively creating upset customers. I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. strategies). But they don't realize the cost. Josh Thomas.

Analytics 132

Analytics Marketing Campaign Metrics 132

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. This is more efficient to do it this way, and we lose sight of what's best for the customer. That may be easier for those two people to communicate that way, but it's not good for the customer. (06:26):

Hiring 68

Hiring Leadership Email Campaign 68

Duct Tape Marketing

FEBRUARY 28, 2018

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. It’s all the businesses that are shifting their relationships with their customers to be a ongoing relationship based on a subscription. You get great back links. People want to share that content.

Kansas City 36

Kansas City Lead Generation Software Review Revenue 36

ConversionXL

NOVEMBER 11, 2015

You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Adobe may not even talk with customers to answer deeper questions – instead explaining that consulting time may need to be purchased to answer the question.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

JANUARY 28, 2020

He’s a chief evangelist at BombBomb , host of The Customer Experience Podcast and coauthor of a book called Rehumanize Your Business. Now think about your customers. ” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C.

Video 39

Video Technical Review Software Review Colorado 39