B2B Marketplaces Revisited
Version One Ventures
MAY 20, 2020
boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. Alibaba is an exception.
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