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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

This means that before they’ve even met you, your customers are more than halfway through their decision process! Companies as disparate as FireEye, Zuora, Virgin America and Salesforce.com have leveraged these breakthrough marketing changes to win over customers and become industry leaders. Experience.

B2B 170
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer. Highly trained salespeople.

Customer 154
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Next-Gen Networking.

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Smarter Career Choices #3: Solve for the Global Maxima!

Occam's Razor

I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success). Global maxima view of success: Microsoft is losing. [ Perhaps some kind of B2B sales. Local – Global Maxima Example 2: Gap Inc.

Global 123
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133
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Extended Requests for Startups 2025 list

VC Cafe

As we enter 2025, leading investors and accelerators are recalibrating their focus areas to reflect both technological capabilities and urgent global challenges. Opportunities exist in field service optimization, healthcare provider automation , and customer engagement platforms that help SMBs achieve enterprise-level efficiency.

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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. Almost Half of Chemical Companies Fear Losing Markets Due to Not Meeting Customers’ Needs.” — Accenture’s Global Buyer Study. Microsoft Teams. Google Meet.

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