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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

Signing up for the Angel Card will make me a loyal customer (after all, how will I ever resist the temptation of getting a surprise birthday gift every year!). Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Let that sink in. Stunning, right?

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