ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer.

Belarus 137

Belarus Viral Channel Startup 137

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. However, now individual employees get the ball rolling by using a product.

IP 163

IP Technical Review B2C Social Network 163

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

APRIL 4, 2017

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Do you think you could turn some of those queries into customers?

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

JANUARY 17, 2014

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Reach customers on a deeper level.

Video 78

Video Marketing Harvest Bandwidth 78

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. It was also beneficial because I got some good experience with both B2B and B2C business models. You mention social / viral aspects at both Google Photos and United Online.

Management 150

Management Product Entrepreneur Silicon Valley 150

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

FEBRUARY 27, 2019

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 28, 2014

With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. You’re probably even toying with the idea of doing one for your company.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Take your existing customer testimonials and put them on your brand channel. If you are a B2B company, checkout Cisco's social efforts. Invest in How-to Content, Existing Customer Joy. but commitment to uniqueness is inconsistent.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

MAY 30, 2021

In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

Finder 361

Finder Startup Curation Seattle 361

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular.

Social Media 113

Social Media B2B Media Marketing 113

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. Like everything is custom here, this is fractional CMO work. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. Like it's not about, you know, going viral and reaching masses.

Channel 92

Channel Acquisition Framework B2B 92

mashable.com

SEPTEMBER 22, 2008

Accounting, Billing, Invoicing, Estimating & Contracts LiteAccounting – Invoice and track payment from your customers without a bunch of extra, useless features. Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit.

Software Review 78

Software Review Social Media Social Network Software 78

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 252

Social Media Media Entrepreneur Metrics 252

YoungUpstarts

MARCH 18, 2013

Increase in traffic can lead to new customers and greater sales. On social media sites, you are able to create a “personality” for your business that allows you to connect to your customers on a more intimate level. With hundreds of millions of users, it provides great brand exposure to target customers, clients and new consumers.

Social Media 269

Social Media Small Business Media Marketing 269

mashable.com

NOVEMBER 4, 2010

Visual Website Optimizer This tool comes complete with a WYSIWYG editor to customize buttons, headlines and more for A/B and multivariate testing. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. Million Diners.

Developer 73

Developer Software Review PHP Social Media 73

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

Duct Tape Marketing

MARCH 23, 2023

It should focus on the customer, not the company, and should show how the customer will be transformed and helped by the product or service through storytelling that connects with them. 05:33] How important is it to understand the problems you’re solving for your customers? [07:15] Let’s say cement for example. [09:29]

Framework 95

Framework Audience Audio Elevator Pitch 95

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

mashable.com

NOVEMBER 3, 2010

A well-funded startup with no product is still behind a startup with no money but a product and customers.&# Get Custom Local Business Recommendat. . “If you’re raising money, you’re not focusing on building your product but your competitors are. “I like a cogent, coherent presentation. What will you find here?

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? Insight Inspires Originality Dig deep to create your brand story, give voice to your unique point of view, and know your customers. this is especially true for B2B companies.

B2B 185

B2B Social Media Afghanistan Iraq 185

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience.

Video 180

Video B2B Campaign Social Media 180

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 94

Marketing Differentiation B2C PR 94

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

SEPTEMBER 20, 2013

In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

Finder 210

Finder Curation Seattle Community 210

The Next Web

OCTOBER 17, 2013

A lot of entrepreneurs talk about optimizing their products so they run faster, look better, go viral – but it’s important to remember that none of this can happen unless you are constantly getting feedback from your most valuable asset: Your customers. In concept, customer communication seems relatively straightforward.

Customer 128

Customer B2C Startup Early Stage 128

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166