crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they offer a searchable database of content that you can peruse based on your topic of interest. ” Their goal is to educate marketers from the ground up. Image courtesy of American Express.

Small Business 106

Small Business Marketing Social Media SEO 106

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? Make sure they are identified uniquely in your company database, and then use their purchase behavior (as recorded in the database) to go back and enter a goal value into your web analytics tool. How does the Analyst compute the value added by the site?

Analytics 123

Analytics Conversion Affiliate Web 123

ConversionXL

MARCH 5, 2019

An easy method is to use a company database like Crunchbase. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Ultimately, the only metric that matters is the positive reply rate. Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). Got a creative use of statistics in your web metrics practice? Good luck ya'll!

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Which campaigns specifically? Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Before we go on, what do I mean by database module? The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Metrics 148

Metrics Analytics Channel eCommerce 148

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MAY 22, 2017

Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” When Larry Ellison rejected his idea, he left Oracle and created his own company. Et voilà: the first CRM.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Trigger: Use a contact database to find out where organizations are at in their development (e.g., ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

conversionxl.com

SEPTEMBER 10, 2013

Existing companies can segment their email database to reveal their most loyal customers. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. That was the metric that really told us we needed to start over.”

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

MARCH 10, 2015

But, if we use the above example, the report would look something like this one that the GA team kindly shared with me: You can see the secondary dimension allows us to analyze performance on the site, across a whole cluster of our normal metrics, by using the Education Level. Will change as the user changes state in the database.

Analytics 60

Analytics Technical Review Software Review Web 60

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

Startup 120

Startup B2C Acquisition Finance 120

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. But outages in databases are common. B2B or B2C. Conclusion.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. But, ultimately, it generates paying customers—and that’s the only metric that really matters. This Stack Exchange forum exclusively for database administrators.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

MAY 13, 2020

You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. Every row represents a session, and you get to play with a lot of dimensions and metrics. As long as you can export your CRM data with a unique lead ID (e.g., Data pipeline.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues.

Customer 140

Customer Marketing Social Media CPA 140

www.vccafe.com

MARCH 11, 2013

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?

Software Review 53

Software Review Technical Review Israel Startup 53

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week.

San Antonio 67

San Antonio B2B Texas Ireland 67

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? You’ve got everyone who ever breathed in that database. Simple editing. Yep, C’est moi.

Software Review 110

Software Review Startup Silicon Valley Analytics 110