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Account-Based Marketing Software & Tools

ConversionXL

Demandbase cross-references its database to find companies that are a good fit. Jabmo has its own database of IP information and programmatic ad platform. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post. LinkedIn Ads are the first place a B2B Content Marketer should go when trying to use paid distribution methods for content. LinkedIn Ads.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

This decision led me to pioneer a business with my brother, featuring a curated jobs database of legitimate, safe, remote work opportunities and valuable career resources. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.