Remove B2B Remove Database Remove Vertical
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Requests for Startups in 2024

VC Cafe

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video. Transform financial and accounting software from databases to context-aware, proactive processors.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132
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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content.

eCommerce 112
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The Modern Approach To Account Based Marketing

ConversionXL

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” When Larry Ellison rejected his idea, he left Oracle and created his own company. Et voilà: the first CRM.

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Review: Transformify Recruitment CRM vs Naukri.com

Transformify

Resume Database Access. v) B2B Freelance Marketplace. (vi) Our clients source candidates across all geographies and verticals. Disadvantages: A passive database of candidates who may not be looking for a career change. ii) Resume Database access. Employers: How is this relevant? All prices in USD. Job Posting.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.