SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Guy Nirpaz

AUGUST 24, 2011

B2B SaaS companies increasingly rely on inside sales teams to drive growth. Sales teams should map various milestones of the evaluation process, and have clear benchmarks and definitions for prospects who are on track and those who are not. Inside sales representatives (ISR) and sales management teams juggle with large volum.

B2B 78

B2B Sales Software Review Conversion 78

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. data.world’s demand funnel definitions and progression criteria.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. Let’s expand on the definitions of each: Drive brand awareness. More on this as we get deeper into measurable web analytics for B2B marketing sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

VC Cafe

FEBRUARY 21, 2023

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109

Retention Conversion Churn Rate B2C 109

YoungUpstarts

MAY 16, 2019

Whether it’s a fatal flaw in the proposal stage, or a project management error, there is definitely a way for you to improve your entire process – and we’ve got some tips for you along the way! Even good project managers make mistakes when it comes to a big complex project or when they’re bombarded with change requests.

Software Review 140

Software Review B2B Metrics Management 140

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. Since most online users don’t go past the first page of Google search engine results, you’ll definitely want to ensure your web pages rank on the first page for related key word searches. The cost per click also tends to be lower due to less competition.

Sales 100

Sales Technical Review SEO B2B 100

TechEmpower

FEBRUARY 10, 2016

Examples would be intranet or special-purpose B2B applications. Performance is important, but it’s definitely not everything. In these scenarios, the needed capacity can be calculated fairly simply and isn’t expected to change during the application’s usable lifetime. Applications with as-yet unknown performance needs.

Web 200

Web Technical Review Architecture Caching 200

YoungUpstarts

JUNE 10, 2019

Whether it’s a fatal flaw in the proposal stage, or a project management error, there is definitely a way for you to improve your entire process – and we’ve got some tips for you along the way! Even good project managers make mistakes when it comes to a big complex project or when they’re bombarded with change requests.

Software Review 113

Software Review B2B Metrics Management 113

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] um, I, I would say video's definitely not going anywhere. You know, Facebook, LinkedIn, specifically for B2B and Instagram.

Social Media 95

Social Media Media B2B B2C 95

Steve Blank

NOVEMBER 5, 2009

By definition, an entrepreneur in their 20′s only gets 5 or 6 “5 year decisions&# in their career. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Reply steveblank , on November 11, 2009 at 9:22 am Said: Nope.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Steve Blank

NOVEMBER 9, 2009

Reply steveblank , on November 14, 2009 at 4:21 pm Said: Lanette, By definition large companies are process-driven. We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages. Thank you for your insights.

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

SEPTEMBER 16, 2020

Oracle Eloqua is a marketing automation platform for B2B companies looking to engage with customers across various channels and create meaningful experiences. We would definitely be at a disadvantage if we did not have a marketing automation platform like Marketo.” Oracle Eloqua. Here’s what their customers are saying: .

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 100

Community B2B B2C Technical Review 100

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Firmographics give deeper insights for B2B marketing teams to target accounts that get the most benefit from their products or services. Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

crowdSPRING Blog

FEBRUARY 14, 2014

12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Comcast is definitely throttling Netflix, and it’s infuriating - crowdspring.co/1ctAHtR. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. I hope you enjoy these links!

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 73

B2B Marketing B2C Social Media 73

Duct Tape Marketing

MARCH 26, 2025

High-definition marketing creates clarity. His team specializes in product launch support and created Ella, a pioneering tool for high-definition marketing. Keith Lauver (17:38.86) Yeah, so we describe Ella as a high definition marketing machine. Small businesses are underusing AI tools. Agent-based AI is coming.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Definitely not in step one. My definition of loyalty marketing, from the Coddle-stage , is to create unique content and to execute targeted marketing for those people/business entities, who have purchased from you two times or more.

Analytics 165

Analytics Marketing Channel Metrics 165

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. After BITSource was successfully acquired, I moved to L.A. to work on an entertainment-related technology project and have stayed ever since.

Management 150

Management Product Entrepreneur Silicon Valley 150

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 158

B2B B2C Green Business Model 158

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 91

B2B Campaign Audience Advertising 91

View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. But by definition, once-in-a-generation companies only come along say once in a generation or perhaps once a decade or so. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 180

IPO B2B B2C Institutional Investors 180

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. We focus on the better conversion rate definition, divide it by Visitors (or Users in GA). Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

This is going to be BIG.

FEBRUARY 22, 2010

AppNexus is most definitely still a startup so we are looking for someone familiar with an environment where a select few individuals are trying to accomplish a tremendous amount — all while requirements change weekly (or daily!) One thing is for certain — you must have experience dealing with large scale distributed applications.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] So I've definitely seen the evolution. Book your call today, DTM World slash scale. (01:05):

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

OCTOBER 7, 2014

Especially with other businesses, bartering might seem old-school but can definitely still be effective. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. If you need a good or service and have something of value to offer in return, this could be a good route.

South Africa 157

South Africa Software Review Green Technical Review 157

Brandanew

APRIL 22, 2016

As a Content Marketer, this is definitely another platform you’d want to look into when distributing content through a paid distribution model. LinkedIn Ads are the first place a B2B Content Marketer should go when trying to use paid distribution methods for content. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

YoungUpstarts

APRIL 28, 2016

If you think this would help make your business successful, then definitely look to get involved in doing so. This is a great way to help B2B relationships to aid growth, too. Another option is to get vloggers, bloggers or YouTubers to review your products, pre-launch.

eCommerce 100

eCommerce Software Review Social Media SEO 100

Steve Blank

NOVEMBER 4, 2021

Their Jobs-to-be-Done Market Definition Canvas make the Lean Startup methodology even better by finding and defining a market up front. Problem – Lean Doesn’t Have a Market Definition Step. Thus, the market must be defined and validated in the innovation equation before moving to needs discovery and product definition.

Customer 427

Customer Marketing Lean Vertical 427

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. But, you definitely need a few good relationships with established authors and writers to push your brand ahead. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100