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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 123
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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 107
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97
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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. As the data shows, too many people are getting fed up with how businesses are interacting with them. What Customer Personas Are NOT.

Customer 133