Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. We focus on the better conversion rate definition, divide it by Visitors (or Users in GA). Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 98

Community Framework Advisory Board Viral 98

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. I definitely would have used it for my start up for [link] but we’re already up and going. ); //]]> Welcome to Mashable! I am gonna try for my new site.

Pakistan 94

Pakistan Social Media Startup Social Network 94

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

FEBRUARY 27, 2019

Definitions of failure also vary. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing. The real number, they argue, is around 40%. Why the discrepancy?

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. Responsive design is not the right way to go, but you will definitely suck-less.]. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy.

Design 151

Design Software Review Technical Review Mobile 151

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. It definitely pays to get some help with your first step into social media, since first impressions often become lasting ones. Do your homework before you begin.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.

Retention 126

Retention Analytics Campaign eCommerce 126

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? 5 Dimensions of Rockstar B2B explainer videos. This took awhile to read but it was definitely worth it. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). How to Come Up With A Value Proposition When What You Sell Isn’t Unique.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Note: high CAC ratio means high productiviy (see blog post for definition). Online marketing changed it.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. But uh right.

Marketing 94

Marketing Differentiation B2C PR 94

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. I know nothing about viral marketing. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. I know nothing about viral marketing. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Cracking the Code

OCTOBER 10, 2008

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.

Sales 126

Sales B2B Campaign Video 126

Brandanew

SEPTEMBER 12, 2015

Or worse still, expecting every single piece to be viral. For a B2B brand More often than not your customers expect you to be thought leaders in your friend. The more relatable it is, better the word around it – and definitely more sales. Most of this content usually then goes unused. .

Marketing 100

Marketing Viral SEO B2B 100

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. All of these major tailwinds that definitely projected or fueled out of the ’08, ’09 aren’t there.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. to quantify that. What to do with it?

Social Media 166

Social Media Metrics Conversion Media 166

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You definitely can and there are many who do. 2) B2B startups have high margins. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You definitely can and there are many who do. 2) B2B startups have high margins. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

OCTOBER 16, 2016

Essentially my definition for companies in this category is that the technology is so difficult to build that only a small subset of people in the world can build it. Do you have virality built into the product? These are products that can and should generate revenue right out of the gates in both B2B and consumer ideas.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

AUGUST 16, 2016

While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. While a teaser for a product video isn’t very likely to go viral, it is easy to make (if you have an existing product video or footage) and can send a worthy amount of traffic to your website. Keep It Short.

Video 48

Video Metadata Social Media Hosting 48

Rob Go

MARCH 2, 2017

For B2B companies, it’s because incumbents are often quite entrenched and there is resistance against trying new software unless the benefits are jaw droppingly obvious. This is similar to the idea that startups need to be 10X better than incumbents to get traction. The third thing we often talk about is “Distribution Advantage.”

Distribution 28

Distribution Portfolio Business Model Viral 28

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger.

Sales 85

Sales Marketing Framework Pennsylvania 85

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.

Curation 53

Curation Video Viral Government 53

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Further Reading: The Definitive Guide to Influencer Targeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Naming your startup is definitely a challenging process! viral video. viral videos. But whatever the case, there are simply no excuses for having a bad name.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

OCTOBER 14, 2015

They’re quite different in definition, and some studies have shown that our brain processes each factor independently. How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral.

Viral 48

Viral Semantic Campaign Framework 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The others are all B2B companies. You guessed it — straight up free money. Party B: The investment banks.

IPO 82

IPO Customer Matching Silicon Valley 82