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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in. Sales cycle length increased.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. Demand generation is no exception.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. BUSINESS-FOCUSED (B2B). Network Effect B2B. Finally, productivity mobile calendaring app Sunrise has been adding features which leverage demand-side economies of scale.

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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

Gartner predicted in 2024 that traditional search engine volume could drop 25% by 2026 due to users favoring AI chatbots and virtual agents. NFX argues that in 2025, the consumer window has finally reopened due to advances in AI. Commoditisation of AI Features: this is frankly also a challenge for B2B startups.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

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2010 VC Funding Outlook for Startups – Prepare for Winter (Part 3/3)

Both Sides of the Table

It is also a result of pent-up demand. It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. My advice : if you’re raising a $750,000 round and you have demand for $1.2 Consumer spending is where I’m dubious. million – take it.