ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. Demo Requests.

B2B 77

B2B Mobile Analytics Deal Flow 77

VC Cafe

OCTOBER 16, 2024

Those of you old enough to remember the ‘Google Duplex’ demo (which turned out to be fake) might recall the feeling of astonishment that tech can sound that natural. I’ve yet to try it personally, but the demos I’ve seen online have been very impressive. Well, that future is now knocking on our door.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet. Education helps, but we make emotional decisions more than we care to admit.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

JUNE 11, 2017

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. An effective tool in showing clients what you do or how you can help them, is creating a handy demo with an easy to understand guide on the product or service you offer. Then we come to good old-fashioned networking.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 44

Search SEO Technical Review ChatGPT 44

Steve Blank

NOVEMBER 5, 2009

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? You might as well bring your lucky rabbits foot to the VC meeting.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. by downloading guides, using the open parts of our product, requesting a demo).

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

SEPTEMBER 16, 2020

Oracle Eloqua is a marketing automation platform for B2B companies looking to engage with customers across various channels and create meaningful experiences. Pardot is a B2B marketing automation platform that provides businesses with everything they need to be successful in their automation journey. . Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 92

B2B Campaign Audience Advertising 92

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 78

Video Marketing Harvest Bandwidth 78

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. The sender included a 30-second video interacting with his website: The custom, pre-recorded demo in this email won praise—and a response. Or a pre-recorded demo? Image source ).

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

OCTOBER 23, 2012

Think consumer insurance products or many complex B2B offerings. We then put most of the text from the front page to other pages. We removed as many hurdles from the registering path as we could, even the package selection page had to go. Conclusion. Always, always make 2 versions for your home page – and split test them.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

JULY 14, 2022

So having done so many live webinars, demos, onboarding trainings for a consistent five years, sometimes five back to back for my previous company, I had just dreamt of a product, a magical product that would do my job for me. Melissa Kwan (12:26): So you can imagine in the past six months I've ran my demo. I don't do live demos.

Technical Review 96

Technical Review Demand Cofounder Video 96

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 25, 2018

Visitors request demos. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. In addition to the interactive demo content, they also offer a 14-day free trial. A well-executed interactive demonstration of the product.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

Both Sides of the Table

JANUARY 13, 2011

I’m comfortable with introductions and then getting into the demo.&#. I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. Just jump into the demo after intros.

Early Stage 299

Early Stage Venture Capital B2B Sales 299

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Similarly, you can try popular marketing techniques for small businesses , like sending demos and free trial emails. rank higher in search engine results.

B2B 148

B2B Forecast Entrepreneur Analytics 148

mashable.com

NOVEMBER 4, 2010

Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Check out the demo video below to see the interface in action. Check out Genetify’s live demo to see how it works in practice. Heavy-Coding-Required A/B Testing Resources 1. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. For free.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you?

Marketing 95

Marketing Audience B2B Framework 95

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. The One Page Guide To Demo Video Scripts (Simplifilm). Quite simply, because they work.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Demos and product walk-throughs; Customer-generated videos (e.g., Conclusion.

Lead Generation 110

Lead Generation B2B Video Marketing 110

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120