Steve Blank

NOVEMBER 5, 2009

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ? Progress is the same.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Doing product demos, sharing whitepapers, case studies. The two aren’t disconnected, though. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 43

Search SEO ChatGPT Technical Review 43

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. The sender included a 30-second video interacting with his website: The custom, pre-recorded demo in this email won praise—and a response. Or a pre-recorded demo? Image source ).

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

SEPTEMBER 16, 2020

It will also help you to identify any potential issues or new opportunities to help expand your efforts and see even better metrics. . Oracle Eloqua is a marketing automation platform for B2B companies looking to engage with customers across various channels and create meaningful experiences. Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. A new email is created in HubSpot.

Demand 101

Demand Revenue SQL B2B 101

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 25, 2018

Visitors request demos. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Over to You A successful B2B entrepreneur will need to master the pipeline velocity.

B2B 148

B2B Forecast Entrepreneur Analytics 148

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Another classic in the vendors’ demos.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? They haven’t completed a form, joined a webinar, or requested a demo. ABM doesn’t stop at lead generation or new opportunities. But you first have to engage them. ?Think

Customer 98

Customer Marketing Channel Acquisition 98

Mucker Lab

APRIL 6, 2023

But they built a very realistic simulation demo. Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. Maybe you enable the user to prepare some document or demo, something so easy, so compelling that they can convince the buyer.

Product 78

Product CTO Hire Startup Fractional CTO 78

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

YoungUpstarts

AUGUST 10, 2020

Use Video Demos and Product Displays. Small ecommerce sellers can improve their ROI by using video for marketing and product demos. . Remember to keep tabs on key metrics that will show the impact of each technique. YouTube became the phenomenon it is today because it tapped into the mass appeal of video content.

eCommerce 147

eCommerce SMS Email Video 147

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit Rate: This metric represents the rate at which people leave your website on specific pages. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. CTAs like demo requests or talking with a member of the sales team are high commitment and high friction. AJ Wilcox notes in his course on LinkedIn ads : . “72%

Campaign 129

Campaign Audience Advertising Conversion 129

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. How about really heavy painful Silverlight demos? Index Value Metric. See how it looks. Wish lists work?

Web 140

Web Analytics eCommerce Campaign 140

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium invited top tier accounts to product demos. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. And yet, no one can agree on what account-based marketing is. Conclusion.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 13, 2020

You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. Every row represents a session, and you get to play with a lot of dimensions and metrics. As long as you can export your CRM data with a unique lead ID (e.g.,

Analytics 85

Analytics Aggregator SQL Cloud 85

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely . Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Demo Germany. Dashboard I/O.

Software Review 53

Software Review Technical Review Israel Startup 53