Remove B2B Remove Demo Remove PPC Remove SCRUM
article thumbnail

7 Account-Based Marketing Examples and Lessons

ConversionXL

Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. Successfully qualified leads will be handed-off to the AE (along with any information to deliver a seamless experience for the prospect) when a demo is booked. A “quick pivot” to ABM isn’t realistic.

Marketing 100