Remove B2B Remove Demo Remove Retention
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers. .” The neuromyth of learning styles has two components: Myth 1.

Marketing 124
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users. Gamification.

Retention 113
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. In addition to the interactive demo content, they also offer a 14-day free trial. A well-executed interactive demonstration of the product.

Audience 156
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. So, what does this tell us? Conclusion.

B2B 129
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Customer journeys are rarely linear. Image source.

Email 136