Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 47

Search SEO Technical Review ChatGPT 47

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. using the technology to make a purchase.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

SEPTEMBER 16, 2020

Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Dynamic forms that will help you collect leads and integrate them directly into your CRM software. Here’s what it will cost: . Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

mashable.com

NOVEMBER 4, 2010

Some Code-Free A/B Testing Resources 1. You can use Optimizely even if the thought of coding makes you break out in a cold sweat. Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Light-Coding-Required A/B Testing Resources 1.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

OCTOBER 23, 2012

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. No-one can tell for sure, but my hypothesis is that due to short attention spans people want to get straight to the point. Think consumer insurance products or many complex B2B offerings.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. by downloading guides, using the open parts of our product, requesting a demo). In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. Opportunity.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Reach customers on a deeper level.

Video 78

Video Marketing Harvest Bandwidth 78

ConversionXL

MARCH 5, 2019

Review the laws for where you plan to send cold emails. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. recruiters, you may have significant segments by location, team size, budget, and existing software solutions. CAN-SPAM Act.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

APRIL 21, 2022

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

Small Business 98

Small Business Software Review Marketing Technical Review 98

Duct Tape Marketing

DECEMBER 30, 2022

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show?

Software Review 98

Software Review Marketing Technical Review Michigan 98

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. Scrolling further, we have a simple 3-step process on how the software works. Scrolling further, we have a simple 3-step process on how the software works.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Review page speed on Pingdom.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

JULY 14, 2022

Click on over and give us a review on iTunes, please! So I kind of just like put the two and two together and created software for real estate. It was like an open house sign in software. So you can imagine sales, demos, pitches, onboarding, training, product updates, customer interviews, you know, things like that.

Technical Review 96

Technical Review Demand Cofounder Video 96

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. Click on over and give us a review on iTunes, please! Though we see them every time.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. What if it turned out that other invoice software companies saw similar results?

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. You can scroll down.)

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. People trust user reviews because they have experienced the product or service. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

mashable.com

NOVEMBER 3, 2010

The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups. Founders can make in-person connections, however, with Qualcomm Ventures at various demo events, conferences and trade shows. “I’m always open.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 3, 2022

As InVision App’s marketing manager Sophia Eng explains: “It is rare for a large company at a late stage or an enterprise software company to be doing growth marketing with all of the channels at top peak performance. For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. Key Takeaway: You say your company is amazing.

Marketing 95

Marketing Audience B2B Framework 95

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

Customer 98

Customer Marketing Channel Acquisition 98

mashable.com

MAY 5, 2011

Another way is get behind the power blogs such as mashable, techcrunch and get them to write a review or do an interview for your solution. Can we put our demo video on the launchrock page? But what you CAN do is put in the notification bar at the top with a link to your demo video.

Pakistan 94

Pakistan Social Media Startup Social Network 94

Mucker Lab

APRIL 6, 2023

For example, Amplitude is a product analytics software. But they built a very realistic simulation demo. And they already know the software so you just need to negotiate price. Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

MAY 25, 2022

Click on over and give us a review on iTunes, please! And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Marketing AI Institute.

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

ConversionXL

JULY 9, 2015

Be it Google Analytics (by far the most popular analytics provider), Adobe, Kiss, Moz, Marketo, Hubspot, Mixpanel, or any other options , the software is only as useful as you make it. Did they have a personalized demo? Consider the following: Do users require training or can they use the software out of the box? What keywords?

Analytics 48

Analytics Conversion Software Review Email 48

Up and Running

MAY 21, 2014

Some workshops, evaluations, demos. Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. For example, Act-On’s ad appears for the search term “marketing automation software.” That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. s the new way to code, and quite easy to learn. You can write back end code in javascript, one language conquers all! Code Igniter. Code Hosting and Version Control. code spaces (svn). WorkingPoint.

Software Review 53

Software Review Technical Review Israel Startup 53

Software By Rob

AUGUST 18, 2010

About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Software Review 78

Software Review Software Revenue Cofounder 78