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Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Whether it’s a bug, system flaw, or design mistake, it’s your duty to apologize to customers who’ve experienced it. What should you apologize for? Not everyone agrees.
” And she’s like, “Well, this web design thing is actually pretty interesting. So I mean, content, as far as I can tell, for marketers, is literally anything that you put out that’s I think particularly designed to educate, entertain, inspire, not necessarily directly sell. Have you thought about that?”
Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.
B2B: Business Media. Design & Production. Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Art/Creative/Design. B2B Publishing. Mix of B2B and Consumer Pubilshing.
It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. Emotional Design Influences Sales.
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