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To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. But such a simple funnel works only if you have a lot of inbound interest and a salesteam focused on fielding inquiries. Image source ).
Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the salescycle, and provide answers to these on the web site.
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