VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Both Sides of the Table

SEPTEMBER 19, 2013

Another one of his big themes has been B2B crowd-sourcing and he had a company in mind already even before he joined – Deliv. It is differentiated from the service of picking up passengers and transporting them in that drivers have to have more specialization in picking up packages and driving them to consumers.

B2B 331

B2B eCommerce B2C Differentiation 331

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. As noted before, B2B brands often serve advanced technical practitioners and C-Suite decision-makers.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes. Rising consumer demand in China itself has also led its own manufacturers to favour selling domestically.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

YoungUpstarts

NOVEMBER 2, 2017

They’re relatively inexpensive, and buyers tend to differentiate cases by style rather than functionality. He has 25+ years of international B2B and B2C marketing experience. These metrics don’t mean you should advertise on desktop rather than mobile. They’re an invitation to benchmark your goods and product categories.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Do they inspire behaviors that will help you differentiate? Storytelling is personal.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Differentiate the messaging between your brand and personal profiles. . Image source.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

SEPTEMBER 16, 2020

Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. And most copy tests don’t reward you for that.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You have content, you have traffic, you have micro-outcomes, you are making loads of money. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And that's really the differentiator. They already had to go through this and figure out how to differentiate.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement? Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

APRIL 26, 2017

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. This is especially true if you are gunning for fast growth.

B2B 179

B2B Sales Thailand Malaysia 179

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Again, our value can really be differentiated in its scale and depth. If you’re a late stage company trying to penetrate a new market (think Warby Parker trying to expand internationally), we have people who can help with that.

New York 114

New York Technical Review Networking Advisory Board 114

Hearpreneur

FEBRUARY 4, 2016

I’ve founded, led, or invested in a variety of tech and social impact ventures, including co-founding the global B2B software company, webMethods in my basement, where it grew to a global company with 1,100 people and $200m in revenue and was sold to SoftwareAG for $540M.

Entrepreneur 48

Entrepreneur XML B2B Differentiation 48

Duct Tape Marketing

AUGUST 10, 2022

That’s the greatest opportunity to differentiate your business from every other company that does what you do. Here’s a typical scenario on B2B marketing: Suppose you are selling to businesses with several stakeholders. Avoid those big headlines telling what you do or what industry you're in.

Mobile 100

Mobile Video Audience Design 100

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. The landing page aggressively differentiates the brand from its competitors. The hero section effectively places CTA buttons at the top right and bottom left corners, two areas where eye-tracking studies have shown most gazes gravitate to when they first look at a landing page.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JULY 14, 2022

However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. And the people that understand that will be able to use that as a differentiator in their business. So there's a bit of a disconnect, right.

Technical Review 96

Technical Review Demand Cofounder Video 96

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically. Like, yeah.

Channel 90

Channel Acquisition Framework B2B 90

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts. Small, initial efforts are ok.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MARCH 5, 2019

After you’ve persuaded recipients to open your email, you need to deliver high-quality content to differentiate your email from everything else in their inbox. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Offer value to the recipient.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

FEBRUARY 2, 2023

And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. He's gone all in on this community. This is where he is getting his revenue. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

Occam's Razor

APRIL 21, 2014

You can also of course use this strategy to differentiate between new and old subscriptions. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Josh Thomas.

Analytics 132

Analytics Marketing Campaign Metrics 132