ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Someone who prefers to read might download an ebook after reading a blog post. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Which sources drive the most traffic to your website from your target audience?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

ConversionXL

MARCH 5, 2019

After you’ve persuaded recipients to open your email, you need to deliver high-quality content to differentiate your email from everything else in their inbox. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Examples: Download your ebook.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

NOVEMBER 15, 2023

More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? If you're B2B, it should be LinkedIn.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] Yes, it has.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

JULY 14, 2022

However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. And the people that understand that will be able to use that as a differentiator in their business. eWebinar.com. Like this show?

Technical Review 96

Technical Review Demand Cofounder Video 96

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

the look, the feel, whether there are comments or not, do you want to have store-locators, coupon downloads, and a whole slew of other things you can have in there. If you are a B2B company, checkout Cisco's social efforts. Your beautiful magnificent outpost. #5. Leveraging Existing Content. Small, initial efforts are ok.

Analytics 151

Analytics Marketing Audience Channel 151

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You never will because they've got points of differentiation, right. He's gone all in on this community.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Now you can measure how many downloads did I get on my podcast?

Metrics 92

Metrics Analytics Forecast Software Review 92

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. But if you're doing b2b, you're probably not on a phone doing it. Website live chat has evolved an incredible amount since its inception. Duct Tape Transcript.

SMS 99

SMS Technical Review Channel Cofounder 99

Duct Tape Marketing

DECEMBER 30, 2022

Company like ours, signposts, we are a B2B or business to business company. It's a great differentiator too cuz a lot of people may maybe called three people, you know, Sunday night, you know, waiting for them to all come call 'em back Monday morning and uh, all of a sudden you've advanced the ball a little bit by having.

Software Review 98

Software Review Marketing Technical Review Michigan 98

Duct Tape Marketing

JANUARY 18, 2023

the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. Like this show? Duct Tape Transcript.

Chicago 94

Chicago Hiring Conversion Audience 94

Duct Tape Marketing

DECEMBER 20, 2022

So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. More About Certification Intensive Training: Learn more about the training. Like this show? Click on over and give us a review on iTunes, please!

Marketing 99

Marketing Social Media Video Technical Review 99

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. It's a very differentiator too. More About Laura Nelson: Signpost.com. More About Duct Tape Marketing Consultant Network: Learn more here. Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript. They have a certain budget in mind. Right, right, right.

Small Business 98

Small Business Software Review Marketing Technical Review 98

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is Create industry-specific (rather than company-specific) downloadables that can be lightly redesigned for multiple targets.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

market-by-numbers.com

DECEMBER 7, 2009

Services Marketing Help Downloads Contact Log In Your Business “Driving Force&# By brantcooper , December 7, 2009 1:46 pm In Andrew Chen’s recent post, “ Does every startup need a Steve Jobs? Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Duct Tape Marketing

MARCH 14, 2024

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. We're going to study how we're going to differentiate. Find them online.

Hiring 91

Hiring Leadership Email Campaign 91

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Downloadables. B2B case studies shouldn’t be dull, either.).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

MARCH 24, 2016

For example, you may find that visitors who download a certain PDF (say on mobile optimization) eventually fill out a lead gen form at three times the rate as those that don’t. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. This is known as a spurious relationship. image source ).

Metrics 48

Metrics Conversion Analytics Retention 48

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 72

Search SEO Technical Review ChatGPT 72

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. For more guidance see the LTV post and download the lifetime value model.]. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. More About The Agency Workshop: Apply for the Agency Workshop. Duct Tape Transcript.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Connect with Liz on LinkedIn. Like this show?

Community 98

Community Framework Advisory Board Viral 98

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. It has been downloaded by 2 million time, requiring less CPU processing than competing text input apps.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

JANUARY 22, 2025

Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. B2B Marketing Innovation In B2B settings, understanding executive feedback is key. This is John Jantsch and my guest today is Jacqueline Lieberman.

B2B 78

B2B Naming Campaign Networking 78

Duct Tape Marketing

APRIL 23, 2025

The New Rules of SEO: As AI marketing tools rise and Google becomes less reliable, companies must focus on creating value-driven content and video that educates, differentiates, and converts. This is John Jantsch. My guest today is Shane Murphy-Reuter. He's the president and go-to-market.

Sales 41

Sales Software Database Technology 41