ConversionXL

MARCH 28, 2017

Surveying your customer base can help clarify personas, pinpoint new personas, identify stumbling blocks in the user experience, inform product and content decisions, inspire marketing messaging, and the list goes on. What are you using [the product] for? How is your life better thanks to [the product]? best for B2B).

Conversion 48

Conversion B2B Naming Acquisition 48

The Startup Magazine

JUNE 26, 2018

These can increase patronage for your brand, product or services directly or indirectly. 1) Make it Flexible and Extendable: A good business name should be flexible and extendable: able to accommodate a growing portfolio of additional products, services or territories. Differentiation in this case is key. Brand recognition.

Naming 69

Naming eCommerce Startup Database 69

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Whatever makes your brand stand out and differentiate , use that on Instagram, too. And in turn, engage with their platform on highly competitive ecommerce shopping days.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? Included in the data set are the biggest names in email automation, ecommerce, and page-builders. On the opposite end of the company-size spectrum, I included lesser-known software in niches like HR, product tracking, and expense management.

Mobile 77

Mobile Design B2B Differentiation 77

ConversionXL

FEBRUARY 12, 2015

Why are people doing what they’re doing on the product page? Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. They tend bees, arrange flowers, and any other number of hobbies that involve visual differential analysis.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. This post focuses on Analytics 360 and the integrations with other platform products that occur within the Google Analytics UI. Product-market fit and alternative solutions.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

NOVEMBER 9, 2021

This is a clever way of demonstrating how the product works. Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. Image source. Zendesk does just that.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MARCH 24, 2016

Another example could be on an eCommerce site. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. Controlled experiments isolate the impact of the product change while controlling for the aforementioned external factors.”. Form completion percent.

Metrics 48

Metrics Conversion Analytics Retention 48

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services. The very first thing you want to do is create an acceptable website.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 3, 2014

Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. Take your existing help videos from your support site or trainings or the CD you bundle with your product, and put them on YouTube. Just do TV on YouTube! See above example.]. #2.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MAY 23, 2017

John: “Continuous optimization is a by-product of caring.” John: Well and you know I’m sure a lot of retailers and certainly ecommerce folks hate this but that then becomes the norm too. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13]

Tampa 34

Tampa Florida Customer Audio 34

ConversionXL

JANUARY 23, 2013

The page that people see first and which sole responsibility is to make them understand what the product is, how it’s beneficial to them and get them to take action. They are used everywhere: on landing pages, product pages, general design in the hope that they will boost conversions numbers etc. Product testimonials.

Stock 105

Stock Software Review New York Sales 105