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Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.
I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?
So I actually got involved being a music pastor at a church in Georgia. That’s what differentiates us from just advertising. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Lance Cummins: I got a real job. This is where my story gets crazy.
Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. Letter differentiation and rate of comprehension in reading. I quite like Georgia online. If you like serifs, then try Georgia which has some nice generous letter forms. A Study of Fonts Designed for Screen Display. Coghill, V.
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