Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So why don't you just globally set the table for how you're approaching that topic? That's what it's been fed.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

Occam's Razor

FEBRUARY 3, 2014

At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. If you are a B2B company, checkout Cisco's social efforts. What's YouTube all about?

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Hearpreneur

FEBRUARY 4, 2016

I’ve founded, led, or invested in a variety of tech and social impact ventures, including co-founding the global B2B software company, webMethods in my basement, where it grew to a global company with 1,100 people and $200m in revenue and was sold to SoftwareAG for $540M.

Entrepreneur 48

Entrepreneur XML B2B Differentiation 48

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. You never will because they've got points of differentiation, right. This is John Jantsch.

Community 96

Community Marketing Audience Networking 96

YoungUpstarts

MAY 2, 2012

The successful startups were evaluated based on their business differentiation, feasibility of their business model, potential market opportunity, and the capability of the management team. Zinicat , a food recommendation app which leverages technologies used in financial analytics.

Singapore 180

Singapore Programming Asia B2B 180

Duct Tape Marketing

DECEMBER 20, 2022

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a social media consultant, speaker, and globally recognized Instagram expert. So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. Marketing Podcast with Jenn Herman.

Marketing 99

Marketing Social Media Video Technical Review 99

Up and Running

AUGUST 11, 2014

You have a great new product that you want to take global. Now, this same process tends to be referred to as outsourcing if it involves a business function, especially if it’s done across borders, or global sourcing if it involves finding an overseas manufacturer. Is global sourcing a good fit for your business?

Global 101

Global China B2B Differentiation 101

Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35): I talked about this exact problem.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

YoungUpstarts

OCTOBER 29, 2018

Companies are working hard to differentiate themselves, so it makes perfect sense if they work doubly hard to keep their secrets safe. An experienced B2B digital marketer, Tesma Gwee has over 10 years of digital experience in global Fortune500 like Salesforce and startup companies, and worked across multi disciplines of digital marketing.

Non-disclosure Agreement 147

Non-disclosure Agreement Due Diligence B2B Differentiation 147

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In our connected world, people shop online almost as often as they physically shop in stores. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Hearpreneur

JULY 7, 2023

As I primarily run a B2B business , media coverage wasn't something I put much effort into until I launched my second book in 2022. As a result, Global BC, a province-wide network morning show, invited me to talk about veganism in January 2023.

PR 115

PR Public Relations Entrepreneur Reputation 115

The Startup Magazine

JUNE 26, 2018

Differentiation in this case is key. In other words, think global when picking from name ideas you have generated. A Google search for your business name may place you in page 3 with alternative or similar suggestions in pages 1 and 2. This could leak leads to your competitors in higher pages. Any known negative connotations?

Naming 92

Naming eCommerce Startup Database 92

alexpoole.info

AUGUST 14, 2012

Letter differentiation and rate of comprehension in reading. Pingback: Using Typography to Your Advantage | Pros Global TV. Reading from screen versus paper: there is no difference. International Journal of Man-Machine Studies , 28, 1-9. Poulton, E.C. Journal of Applied Psychology , 49(5), 358-362. Poulton, E.C. Excellent work.

Technical Review 85

Technical Review Software Review Design Web 85

Up and Running

MAY 22, 2013

According to a study by global consulting firm Accenture, “ Times are hard when it comes to new-product development. However, it’s not ok to lose the sale because you confused the prospect or failed to differentiate yourself from the competition. Half the companies in our survey experience budget overruns in new-product development.

Product 75

Product Marketing Forecast B2B 75

Hearpreneur

JULY 12, 2017

Complex, B2B companies are struggling with social media. Midmarket, complex B2B companies are struggling with their social media. The number one best practice is to build the foundation of a social media campaign on thought leadership that highlights a company’s key differentiators. That’s what drives anthonyBarnum.

Social Media 49

Social Media PR Media Public Relations 49

Cracking the Code

SEPTEMBER 20, 2016

Global SaaS revenues are expected to grow by $19 billion in 2016, an increase of 22% from 2015, while traditional software revenues are shrinking by $10B. Two dollars in SaaS revenues are created for every $1 of software revenues eaten – an impressive stat, but where does Europe stand on the global SaaS map?

Europe 48

Europe Artificial Inteligence Israel Vertical 48

Duct Tape Marketing

MAY 18, 2017

We have to realize that it is a global marketplace where our customers can shop around not just in our city, state or country, but anywhere in the world. A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep.

SEO 70

SEO Small Business Sweden Engineer 70

Cracking the Code

NOVEMBER 3, 2015

While much has been said ‘how to pitch a VC’ ($1B+ market, competition, differentiation…), I brought a new approach and focus on elements which are outside of the traditional Powerpoint slides. For most B2B SaaS companies, category leadership often means US leadership.

Europe 48

Europe France API Viral 48

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. We estimate that the global GMV for ride sharing was over $100B in 2018 (including Uber, Didi, Grab, Lyft, Yandex, etc) and still growing handsomely.

Internet 88

Internet Matching Vertical Hosting 88

VC Cafe

JANUARY 16, 2011

3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Reid Hoffman

AUGUST 6, 2020

Sarah Guo: “I think the future of work is remote, flexible, global, and digital-first. Every company is going to get more distributed, more flexible, more global, and more digital-first. Take B2B companies. That’s a set of four characteristics that’s quite different than the past. You had different ways to reach customers.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Duct Tape Marketing

JANUARY 22, 2025

Jacqueline is a brand strategist who works with global giants like Google, Unilever, and Lexus to uncover raw truths and develop innovative brand strategies. Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success.

B2B 76

B2B Naming Campaign Networking 76

ConversionXL

JANUARY 23, 2013

Or as Davit Meerman Scott puts it : The problem with the B2B happy multicultural conference room with computer shot is that it has become a cliché. All of a sudden now you’ve differentiated yourself first by adding value. This doesn’t to any good for the credibility and trust of your company/product. Product testimonials.

Stock 105

Stock Software Review New York Sales 105

Hearpreneur

JANUARY 7, 2025

4- Purposeful adaptability Photo Credit: Robert Lui There was a shift in global commerce and consumer behavior in 2024. One of our biggest takeaways from 2024 is that while AI is useful for efficiency, human creativity, and authenticity remain the most valuable differentiators in content marketing. Thanks to Alena Astravukh, ELEMUP !

Entrepreneur 131

Entrepreneur Technical Review Agile SEO 131

Reid Hoffman

JANUARY 13, 2021

And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. And so I suspect the part of what’s been happening over the last year in the pandemic is people have been working out alternatives – how do I have differential speed?

Incubator 36

Incubator IPO Networking Cofounder 36