Duct Tape Marketing

FEBRUARY 27, 2020

I then moved my family to Kansas to be a music guy out there. That’s what differentiates us from just advertising. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Well, I got somebody else paying me, at least, for a little while.

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Duct Tape Marketing

FEBRUARY 28, 2018

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. So this is really building out your competitive differentiator. Anne Janzer: Indeed, indeed. That’s true in the consumer.

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Mike Michalowicz

DECEMBER 28, 2012

Be yourself —whether you’re a Kansas farm wife, or Las Vegas Mafia wife arm candy or a NYC Trophy wife or a San Franciso Lesbian…be yourself. Work to expand your EQ as it is essential in all those B2B interactions. These have all become competitive differentiators for me. Don’t listen to them!

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Duct Tape Marketing

JANUARY 28, 2020

” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C. I have a home up here as well, so I live in Kansas City and in Coal Creek Canyon as well. .” It took them a long time because they’re not real computer technology people.

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