What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.
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