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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Competing within the Amazon ecosystem.

B2B 100
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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Everyone else?

Marketing 109
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The overwhelming majority of ecommerce site visitors are non-purchasers. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131
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Rich Media and Email: Maximize Impact (and Deliverability)

ConversionXL

For non-compliant email clients such as Outlook (which doesn’t support GIFs, background images, or videos), you need to appropriate fallback. In the email below from Quip, the hero image adds visualize stimulus without detracting from or competing with the headline: Limitations. Compatibility. More on that later. Audio in emails.

Email 118
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As a Human, I’m Excited About AI. As an Investor, I’m Still Wrestling With a Few Questions

Hunter Walker

Repeat this question for everything B2B. OpenAI is a for-profit, running a venture fund, etc — what types of ‘partnership risk’ is there in backing alternatives who are competing with OpenAI funded startups. Will Zendesk be replaced by an AI Customer Support startup or does Zendesk integrate AI.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Online purchases start with a Google or Amazon search. Not necessarily.

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. I mean, there are, if you're competing with the people writing $10 blog posts, you're in trouble. ,