Remove B2B Remove Differentiation Remove Portfolio
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Traction is the new IP

Version One Ventures

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Let’s take my own portfolio as an example.

IP 163
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Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Bitcoin Allocation – Growing the role of bitcoin in investment portfolios.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132
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How to Get World Class Experts to Support Your Company

David Teten

I’ve written on the expert network industry a fair amount in the past: see How to Earn More Consulting Revenue from Expert Networks and How Executives Can Work with Private Equity and Venture Capital Portfolio Companies. We’re not mainly for B2B companies or later stage companies or anything like that. We kind of bring it all together.

New York 114
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How to Radically Stand Out with Brand Marketing

ConversionXL

Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. It helps them audit existing content portfolios (blog posts, landing pages, etc.)

Marketing 109
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From Seed to Series A

Reid Hoffman

Sarah Guo: “We’re all operating on new ground here, but we do have companies in our portfolio that think about the next nine months to two years as a special time period for execution. Take B2B companies. The shift to video webinars, online social events, and online community for differentiated go-to-market is pretty transformational.

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Friday Funism: JDCC

View from Seed

And additionally, my partners and I use other, more differentiated, lenses like asking if a startup has an “ unfair distribution advantage.” has become a mantra here at NextView over the past few years after we were introduced to the concept by one of our portfolio CEOs. Asking “Is it JDCC?” Go (re)read that post.

Boston 149