This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Let’s take my own portfolio as an example.
Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Bitcoin Allocation – Growing the role of bitcoin in investment portfolios.
It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.
I’ve written on the expert network industry a fair amount in the past: see How to Earn More Consulting Revenue from Expert Networks and How Executives Can Work with Private Equity and Venture Capital Portfolio Companies. We’re not mainly for B2B companies or later stage companies or anything like that. We kind of bring it all together.
Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. It helps them audit existing content portfolios (blog posts, landing pages, etc.)
Sarah Guo: “We’re all operating on new ground here, but we do have companies in our portfolio that think about the next nine months to two years as a special time period for execution. Take B2B companies. The shift to video webinars, online social events, and online community for differentiated go-to-market is pretty transformational.
And additionally, my partners and I use other, more differentiated, lenses like asking if a startup has an “ unfair distribution advantage.” has become a mantra here at NextView over the past few years after we were introduced to the concept by one of our portfolio CEOs. Asking “Is it JDCC?” Go (re)read that post.
However, over the past few years, we’ve seen new marketplaces succeed by differentiating through a new shopping experience (i.e. mobile) and/or new or differentiated supply. B2B marketplaces. We’ve been pitched the promise that “we’re going to replace the broker” by B2B marketplace builders many times.
Prior to contracting your work to freelancers, do your due diligence by reviewing their portfolios and asking for their previous work. Companies are working hard to differentiate themselves, so it makes perfect sense if they work doubly hard to keep their secrets safe. Yep, you heard that right.
There are many ways to make (and lose) money in this asset class, to construct a portfolio, to source and win investments, and to help (or not) founders build companies. For example, Ashley’s background in marketing and comms (across B2B and B2C) differentiates her from many other emerging managers.] Your job is to invest.
Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.
1) Make it Flexible and Extendable: A good business name should be flexible and extendable: able to accommodate a growing portfolio of additional products, services or territories. Differentiation in this case is key. That said, here are, 5 SIMPLE BUT POWERFUL BUSINESS NAMING TIPS . It puts you in a class of your own all by yourself.
Letter differentiation and rate of comprehension in reading. When I was new to the marketing and advertising B2B world in the 70′s & 80′s, I recall reading an Adweek article that reported research that claimed increased readability, meaning comprehension, and reader attentiveness for serif vs. non-serif fonts.
While much has been said ‘how to pitch a VC’ ($1B+ market, competition, differentiation…), I brought a new approach and focus on elements which are outside of the traditional Powerpoint slides. For most B2B SaaS companies, category leadership often means US leadership. VCs like to find hidden gems, so find an unconventional way in.
How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.
They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. You can also of course use this strategy to differentiate between new and old subscriptions. chapter 5 specifically provides advice on B2B and non-ecommerce websites).
Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. RADWIN 2000 is a portfolio of carrier-class products providing high-capacity, long-range connectivity at highly competitive prices.
And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. Three is, “I think it should be the portfolio,” whereas four is, “If you don’t want to do the deal, I want to do the deal.”. You know, maybe I’m wrong.”
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content