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Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. A full-stack security services firm could see more, cost less, and offer a step-function better experience.
He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. And that's really the differentiator. And you're also going to see maybe in cases where it's really hard to differentiate.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.
The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? And so that would be where I would draw those differentiations. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing.
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