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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And so that would be where I would draw those differentiations. And the last one I’ll mention is just fun one because we’ve just covered it on the podcast, which is this guy Joel Salatin, who is a farmer, small business farmer out of Virginia. They have more skews than Amazon.com, they sell electronics geared to engineers.

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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 101