Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. And the last one I’ll mention is just fun one because we’ve just covered it on the podcast, which is this guy Joel Salatin, who is a farmer, small business farmer out of Virginia. They have more skews than Amazon.com, they sell electronics geared to engineers.

Cost 55

Cost Marketing Audience Media 55

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101